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subject:"Marketingmanagement"
~isPartOf:"(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr."
~isPartOf:"Journal of global marketing"
~isPartOf:"The journal of product & brand management"
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Search: subject_exact:"Multinationales Marketing"
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Marketingmanagement
International marketing
132
Internationales Marketing
132
Consumer behaviour
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Welt
20
World
20
Brand image
19
Brand management
19
Markenführung
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Markenimage
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USA
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United States
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Globalisierung
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Globalization
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China
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Cultural identity
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Kulturelle Identität
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Designation of origin
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Emerging economies
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Multinationales Unternehmen
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Andaleeb, Syed S.
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Lee, Sang Bong
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(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
Journal of global marketing
The journal of product & brand management
International marketing review
25
Journal of business research : JBR
23
Journal of international marketing
19
International business review : the official journal of the European International Business Academy
13
Europäische Hochschulschriften / 5
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of strategic marketing
8
European journal of marketing : EJM
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
The journal of brand management : an international journal
5
The journal of business & industrial marketing
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Advances in international marketing
4
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
European journal of international management : EJIM
4
Gabler Edition Wissenschaft
4
International marketing ; Vol. 1
4
Journal of international trade & commerce
4
Proceedings series / American Marketing Association
4
Springer eBook Collection
4
SpringerLink / Bücher
4
International journal of economic perspectives : IJEP
3
International journal of export marketing
3
International journal of trade and global markets
3
International journal of wine business research : IJWBR
3
International marketing ; Vol. 2
3
International marketing in the fast changing world
3
Journal of business case studies
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of marketing management : MM
3
Marketing intelligence & planning
3
New world marketing
3
Review of marketing research
3
African journal of business and economic research : AJBER
2
Baltic journal of management
2
DUV / Wirtschaftswissenschaft
2
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ECONIS (ZBW)
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1
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
2
The effects of market orientation and proactive orientation on the export performance of South African SMEs
Robb, Charles Arthur
;
Stephens, Aaron Rae
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 392-410
Persistent link: https://www.econbiz.de/10012695207
Saved in:
3
New research on designing elements of an international marketing mix : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 137-138
Persistent link: https://www.econbiz.de/10012201017
Saved in:
4
Global products marketing strategy of two European MNCs in Vietnam
Wafler, Beat Hans
;
Badir, Yuosre F.
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 573-588
Persistent link: https://www.econbiz.de/10011801099
Saved in:
5
The relative impact of market orientation and entrepreneurship on export performance : do we really know enough?
Mac, Lancy
;
Evangelista, Felicitas
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 266-281
Persistent link: https://www.econbiz.de/10011654421
Saved in:
6
Brand equity's antecedent/consequence relationships in cross-cultural settings
Broyles, S. Allen
;
Leingpibul, Thaweephan
;
Ross, Robert H.
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 159-169
Persistent link: https://www.econbiz.de/10003993641
Saved in:
7
Realisation globaler Kommunikationsstrategien in europäischen Märkten : ein pragmatischer Ansatz der verhaltenswissenschaftlichen Marketingforschung
Esch, Franz-Rudolf
-
1995
Persistent link: https://www.econbiz.de/10001327692
Saved in:
8
Erfolgswirkungen der internationalen Marketingstandardisierung
Meffert, Heribert
-
1995
Persistent link: https://www.econbiz.de/10001327694
Saved in:
9
The strategy pyramid : strategic marketing analysis for developing countries
Andaleeb, Syed S.
- In:
Journal of global marketing
3
(
1989
)
1
,
pp. 7-32
Persistent link: https://www.econbiz.de/10001098390
Saved in:
10
The China market and lessons from successful exporters
Kirpalani, Vishnu H.
- In:
Journal of global marketing
2
(
1989
)
4
,
pp. 81-98
Persistent link: https://www.econbiz.de/10001098436
Saved in:
1
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