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subject:"Marketingmanagement"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Marketingmanagement
Marketing management
115
Consumer behaviour
32
Konsumentenverhalten
32
Beziehungsmarketing
17
Relationship marketing
17
Marketing
16
Innovation
13
Brand management
12
Markenführung
12
China
11
Firm performance
11
USA
11
United States
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Unternehmenserfolg
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Advertising
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Online-Marketing
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Werbung
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Customer satisfaction
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Internationales Marketing
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Market orientation
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Advertising effects
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Marktforschung
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115
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Brooksbank, Roger
3
Dekimpe, Marnik G.
3
Lehmann, Donald R.
3
Stremersch, Stefan
3
Bruwer, Johan
2
Droge, Cornelia
2
Kayande, Ujwal
2
Morgan, Neil A.
2
Pauwels, Koen
2
Pornpitakpan, Chanthika
2
Roberts, John H.
2
Soberman, David A.
2
Tuli, Kapil
2
Verhoef, Peter C.
2
Wei, Yinghong
2
Yildirim, Gokhan
2
Agarwal, Amit
1
Aiken, Kirk Damon
1
Akdeniz, M. Billur
1
Akkaranai Kwanyou
1
Aljuhmani, Hasan Yousef
1
Almossawi, Mohammed M.
1
Ang, Sheng
1
Arora, Sourabh
1
Arunachalam S
1
Arwani, Mokhamad
1
Atuahene-Gima, Kwaku
1
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1
Baidya, Mehir Kumar
1
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1
Banerjee, Sumitro
1
Barnabas, Nattuvathuckal
1
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1
Basu, Partha
1
Bayram, Pelin
1
Becker, Jan-Michael
1
Beuningen, Jacqueline van
1
Bharadwaj, Neeraj
1
Bhattacharya, Abhi
1
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1
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Asia Pacific journal of marketing and logistics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
SpringerLink / Bücher
193
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
120
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
International journal of technology marketing : IJTMkt
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Springer eBook Collection / Business and Economics
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
115
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1
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
2
Navigating the Double-Edged Sword : executive hubris and its impact on customer acquisition and retention
Gu, Flora Fang
;
Leung, Fine F.
;
Wang, Danny T.
;
Tang, Yi
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 362-382
Persistent link: https://www.econbiz.de/10015057466
Saved in:
3
Introduction: special section on Contemporary marketing strategy research
Rubera, Gaia
;
Tuli, Kapil
;
Wuyts, Stefan
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 171-173
Persistent link: https://www.econbiz.de/10015057431
Saved in:
4
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
5
The future of private-label markets : a global convergence approach
Gielens, Katrijn
;
Dekimpe, Marnik G.
;
Mukherjee, Anirban
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014281929
Saved in:
6
Warranty or education? : an analysis of marketing strategy choices for remanufactured products
Wang, Manman
;
Ang, Sheng
;
Yang, Feng
;
Song, Jian
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 511-532
Persistent link: https://www.econbiz.de/10014285853
Saved in:
7
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
8
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
9
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
10
A method of customer valuation score and implementation for marketing strategy
Huang, Li
;
Liu, Matthew Tingchi
;
Song, Xi
;
Yen, Jerome
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
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