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subject:"Marketingmanagement"
~isPartOf:"Journal of global marketing"
~subject:"Fashion"
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Search: subject_exact:"Brand strategy"
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Marketingmanagement
Fashion
Brand management
56
Markenführung
56
Consumer behaviour
45
Konsumentenverhalten
45
Brand image
41
Markenimage
41
Brand
23
Markenartikel
22
China
11
Designation of origin
11
Herkunftsbezeichnung
11
Social Web
10
Social web
10
International marketing
9
Internationales Marketing
9
Internet marketing
8
Online-Marketing
8
Advertising effects
7
Werbewirkung
7
Beziehungsmarketing
6
Globalisierung
6
Globalization
6
Marketing management
6
Relationship marketing
6
Advertising
5
India
5
Indien
5
Confidence
4
Corporate Social Responsibility
4
Corporate social responsibility
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Vertrauen
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Werbung
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brand loyalty
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purchase intention
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8
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Al-Hajla, Ali Homaid
1
Bandyopadhyay, Chinmoy
1
Bang, Nguyen
1
Behl, Abhishek
1
Diwan, Saloni Pawan
1
Ezlika Ghazali
1
Hassan, Ahmed A. M.
1
Jain, Kokil
1
Jayawardhena, Chanaka
1
Kaynak, Erdener
1
Li, Jie
1
Melewar, T. C.
1
Mutum, Dilip S.
1
Ray, Subhasis
1
Rusetski, Alexander
1
Strebinger, Andreas
1
Sun, Gong
1
Wang, Jia
1
Wang, Wangshuai
1
Zhang, Xin-an
1
Zhou, Lianxi
1
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Journal of global marketing
Journal of business research : JBR
55
The journal of brand management : an international journal
53
Journal of fashion marketing and management
46
Journal of retailing and consumer services
40
The journal of product & brand management
38
European journal of marketing : EJM
23
Journal of strategic marketing
21
Journal of global fashion marketing : JGfM
19
Journal of marketing communications
18
Industrial marketing management : the international journal for industrial and high-tech firms
16
Asia Pacific journal of marketing and logistics
14
Journal of marketing management : MM
14
SpringerLink / Bücher
13
Cogent business & management
12
International journal of advertising : the review of marketing communications
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of promotion management : JPM
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Springer eBook Collection
11
International journal of retail & distribution management
10
Journal of marketing
10
Journal of promotion management : innovations in planning and applied research
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
International marketing review
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Marketing intelligence & planning
8
The journal of business & industrial marketing
8
The marketing review
8
Business horizons
7
Gabler Edition Wissenschaft
7
International review on public and non-profit marketing
7
Qualitative market research : an international journal
7
International journal of consumer studies
6
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
Measuring and managing brands
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ECONIS (ZBW)
8
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1
The dark side of brand-based online communities : the role of culture
Behl, Abhishek
;
Jain, Kokil
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 241-244
Persistent link: https://www.econbiz.de/10014390268
Saved in:
2
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
3
Finding the sweet spot between ethics and aesthetics : a social entrepreneurial perspective to sustainable fashion brand (juxta)positioning
Bandyopadhyay, Chinmoy
;
Ray, Subhasis
- In:
Journal of global marketing
33
(
2020
)
5
,
pp. 377-395
Persistent link: https://www.econbiz.de/10012313056
Saved in:
4
Approach or avoidance? : the dual role of face in fashion consumption
Wang, Wangshuai
;
Zhang, Xin-an
;
Li, Jie
;
Sun, Gong
- In:
Journal of global marketing
33
(
2020
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10012292813
Saved in:
5
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
6
Prioritizing geo-references : a content analysis of the websites of leading global luxury fashion brands
Strebinger, Andreas
;
Rusetski, Alexander
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 282-297
Persistent link: https://www.econbiz.de/10011654425
Saved in:
7
Investigating the relationship among desired, actual, and perceptual positioning strategies of Indian car brands
Diwan, Saloni Pawan
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 314-323
Persistent link: https://www.econbiz.de/10011654450
Saved in:
8
Introduction: Special issue on Brand equity, branding, and marketing communications in emerging markets
Kaynak, Erdener
;
Zhou, Lianxi
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 171-176
Persistent link: https://www.econbiz.de/10008652539
Saved in:
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