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subject:"Marketingmanagement"
~isPartOf:"Journal of international business and economics : JIBE"
~person:"Mantz, Timothy K."
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Marketingmanagement
Advertising
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Advertising effects
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Consumer behaviour
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Coupons
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Internet marketing
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Konsumentenverhalten
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Kundenbindungsprogramm
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Loyalty program
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M-coupon
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Mobilkommunikation
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Online-Marketing
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Product Placement
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Product placement
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Werbewirkung
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Werbung
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advertising
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consumer decision theory
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coupon
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market maven
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marketing
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mobile coupon
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product placement
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Mantz, Timothy K.
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Journal of international business and economics : JIBE
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Why pay for something you can get free? : Indian market mavens' M-coupon redmenption behaviors
Gorder-Hinchey, Bonnie
;
Mantz, Timothy K.
;
Mantz, Kathy
; …
- In:
Journal of international business and economics : JIBE
19
(
2019
)
3
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012879120
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