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subject:"Marketingmanagement"
~isPartOf:"Marketing intelligence & planning"
~subject:"Emerging economies"
~subject:"Herkunftsbezeichnung"
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Marketingmanagement
Emerging economies
Herkunftsbezeichnung
International marketing
14
Internationales Marketing
14
Brand management
5
Markenführung
5
Brand image
3
Markenimage
3
Marketing management
3
Beziehungsmarketing
2
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2
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Internet marketing
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Relationship marketing
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Gurău, Călin
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Marketing intelligence & planning
International marketing review
47
Journal of international marketing
33
Journal of business research : JBR
28
Journal of global marketing
22
International business review : the official journal of the European International Business Academy
18
Industrial marketing management : the international journal for industrial and high-tech firms
13
Europäische Hochschulschriften / 5
10
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
10
Journal of international consumer marketing
9
Journal of strategic marketing
9
European journal of marketing : EJM
8
International journal of emerging markets
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
SpringerLink / Bücher
7
The journal of brand management : an international journal
7
The journal of business & industrial marketing
7
Advances in international marketing
6
European journal of international management : EJIM
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
The journal of product & brand management
6
Asia Pacific journal of marketing and logistics
5
Harvard business review : HBR
5
Journal of euromarketing
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
Gabler Edition Wissenschaft
4
International business and economics research journal
4
International marketing ; Vol. 1
4
International marketing in the fast changing world
4
Journal of international trade & commerce
4
Journal of marketing
4
Journal of marketing management : MM
4
Journal of the Academy of Marketing Science
4
New world marketing
4
Proceedings series / American Marketing Association
4
Springer eBook Collection
4
Asia Pacific business review
3
Entrepreneurship in international marketing
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1
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
2
Institutional theory and international market selction for direct selling
Ragland, Charles B.
;
Brouthers, Lance Eliot
;
Widmier, …
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 538-555
Persistent link: https://www.econbiz.de/10011381617
Saved in:
3
Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
; …
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
Saved in:
4
An exploration and extension of the Value Discipline Strategy (VDS) typology in educational institutions
Ross, Mitchell
;
Grace, Debra
- In:
Marketing intelligence & planning
30
(
2012
)
4
,
pp. 402-417
Persistent link: https://www.econbiz.de/10009611634
Saved in:
5
Brand names and global positioning
Ranchhod, Ashok
;
Gurău, Călin
;
Marandi, Ebi
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 353-365
Persistent link: https://www.econbiz.de/10009384864
Saved in:
6
An international branding strategy based on a case study of a Taiwanese firm
Huang, Hsiu Ying
;
Hsieh, Ming Huei
- In:
Marketing intelligence & planning
29
(
2011
)
6
,
pp. 611-623
Persistent link: https://www.econbiz.de/10009385327
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