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subject:"Marketingmanagement"
~isPartOf:"New world marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Bibliometrie"
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Search: subject_exact:"Multinationales Marketing"
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International marketing
24
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New world marketing
The journal of product & brand management
International marketing review
35
Journal of business research : JBR
25
Journal of international marketing
21
International business review : the official journal of the European International Business Academy
14
Europäische Hochschulschriften / 5
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Advances in international marketing
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Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
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European journal of international management : EJIM
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Gabler Edition Wissenschaft
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International marketing ; Vol. 1
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International marketing in the fast changing world
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Proceedings series / American Marketing Association
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Springer eBook Collection
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Handbook of research on international advertising
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International journal of economic perspectives : IJEP
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International journal of export marketing
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International journal of trade and global markets
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International journal of wine business research : IJWBR
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International marketing ; Vol. 2
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Journal of business case studies
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
2
Employer and internal branding research : a bibliometric analysis of 25 years
Saini, Gordhan K.
;
Lievens, Filip
;
Srivastava, Mukta
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1196-1221
Persistent link: https://www.econbiz.de/10013429181
Saved in:
3
Global products marketing strategy of two European MNCs in Vietnam
Wafler, Beat Hans
;
Badir, Yuosre F.
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 573-588
Persistent link: https://www.econbiz.de/10011801099
Saved in:
4
Brand equity's antecedent/consequence relationships in cross-cultural settings
Broyles, S. Allen
;
Leingpibul, Thaweephan
;
Ross, Robert H.
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 159-169
Persistent link: https://www.econbiz.de/10003993641
Saved in:
5
The new global marketing realities
Knight, Gary A.
-
2007
Persistent link: https://www.econbiz.de/10003537037
Saved in:
6
The value of qualitative research for international marketers : cross-cultural issues and recommendations
Javalgi, Rajshekhar G.
;
Young, Robert B.
;
Scherer, Robert F.
-
2007
Persistent link: https://www.econbiz.de/10003537239
Saved in:
7
It is the distribution, stupid!
Thomas, Andrew R.
;
Wilkinson, Timothy J.
-
2007
Persistent link: https://www.econbiz.de/10003537255
Saved in:
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