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subject:"Marketingmanagement"
~isPartOf:"New world marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Consumer behaviour"
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Search: subject_exact:"Multinationales Marketing"
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Marketingmanagement
Consumer behaviour
International marketing
24
Internationales Marketing
24
Brand management
11
Markenführung
11
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9
Brand image
8
Markenimage
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6
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New world marketing
The journal of product & brand management
International marketing review
65
Journal of business research : JBR
57
Journal of international marketing
55
Journal of global marketing
32
Journal of international consumer marketing
23
International business review : the official journal of the European International Business Academy
18
Asia Pacific journal of marketing and logistics
15
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
14
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of strategic marketing
11
The journal of brand management : an international journal
11
European journal of marketing : EJM
10
Europäische Hochschulschriften / 5
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
SpringerLink / Bücher
10
Journal of euromarketing
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of marketing management : MM
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Cross-cultural and critical perspectives on brands
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of retailing and consumer services
6
Springer eBook Collection
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
The journal of business & industrial marketing
6
European journal of international management : EJIM
5
Gabler Edition Wissenschaft
5
Journal of international trade & commerce
5
Marketing intelligence & planning
5
Qualitative market research : an international journal
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Advances in international marketing
4
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
International journal of business and emerging markets : IJBEM
4
International journal of business and globalisation : IJBG
4
International journal of export marketing
4
International journal of trade and global markets
4
International marketing ; Vol. 1
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
2
The relationship between perceived brand globalness/localness and purchase intention : exploring the role of consumer-brand identification with underdog positioning
Han, Bangwool
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 632-644
Persistent link: https://www.econbiz.de/10014281361
Saved in:
3
Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
Saved in:
4
The behavioral consequences of internal brand management among frontline employees
Du Preez, Rose
;
Bendixen, Michael
;
Abratt, Russell
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10011744449
Saved in:
5
Global products marketing strategy of two European MNCs in Vietnam
Wafler, Beat Hans
;
Badir, Yuosre F.
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 573-588
Persistent link: https://www.econbiz.de/10011801099
Saved in:
6
Exploring antecedents and consequences of young consumers' perceived global brand equity
Frank, Phillip
;
Watchravesringkan, Kittichai
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10011524056
Saved in:
7
Emerging market consumers' country of production image, trust and quality perceptions of global brands made-in China
Ar, Aybeniz Akdeniz
;
Kara, Ali
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 491-503
Persistent link: https://www.econbiz.de/10010463504
Saved in:
8
Uncovering generalized patterns of brand competition in China
Faulkner, Margaret
;
Truong, Oanh
;
Romaniuk, Jenni
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 554-571
Persistent link: https://www.econbiz.de/10010467447
Saved in:
9
Marketing high-tech products in emerging markets : the differential impacts of country image and country-of-origin's image
Souiden, Nizar
;
Pons, Frank
;
Mayrand, Marie-Eve
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 356-367
Persistent link: https://www.econbiz.de/10009313983
Saved in:
10
Brand equity's antecedent/consequence relationships in cross-cultural settings
Broyles, S. Allen
;
Leingpibul, Thaweephan
;
Ross, Robert H.
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 159-169
Persistent link: https://www.econbiz.de/10003993641
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