Marketing high-tech products in emerging markets : the differential impacts of country image and country-of-origin's image
Year of publication: |
2011
|
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Authors: | Souiden, Nizar ; Pons, Frank ; Mayrand, Marie-Eve |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 20.2011, 5, p. 356-367
|
Subject: | Herkunftsbezeichnung | Designation of origin | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Hochtechnologie | High technology | Internationales Marketing | International marketing | Markenimage | Brand image |
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