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subject:"Marketingmanagement"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The marketing review"
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Marketingmanagement
Marketing management
108
Brand management
53
Markenführung
53
Consumer behaviour
32
Konsumentenverhalten
32
Brand
23
Brand image
22
Markenartikel
22
Markenimage
22
Beziehungsmarketing
14
Relationship marketing
14
Brand architecture
13
Markenarchitektur
12
Corporate reputation
11
Firmenimage
11
KMU
9
Luxury goods
9
Luxusgüter
9
SME
9
Firm performance
8
USA
8
United States
8
Unternehmenserfolg
8
Bibliometrics
7
Bibliometrie
7
Corporate Social Responsibility
7
Corporate culture
7
Corporate social responsibility
7
International marketing
7
Internationales Marketing
7
Internet marketing
7
Marketing
7
Online-Marketing
7
Social Web
7
Social web
7
Unternehmenskultur
7
Advertising
6
Werbung
6
brand orientation
6
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Online availability
All
Undetermined
47
Free
1
Type of publication
All
Article
107
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
108
Aufsatz in Zeitschrift
108
Case study
4
Fallstudie
4
Interview
2
Collection of articles of several authors
1
Festschrift
1
Sammelwerk
1
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Language
All
English
108
Author
All
Balmer, John M. T.
4
Melewar, T. C.
3
Baumann, Chris
2
Gray, David
2
Hennigs, Nadine
2
Hirvonen, Saku
2
Lane, Nikala
2
Laukkanen, Tommi
2
Mirzaei, Abas
2
Mizera, Sue
2
Piercy, Nigel
2
Reijonen, Helen
2
Singh, Ramendra
2
Sinha, Jay I.
2
Urde, Mats
2
Wiedmann, Klaus-Peter
2
Abimbola, Temi
1
Abratt, Russell
1
Agarwal, Ridhi
1
Agrawal, Shivan
1
Alryalat, Mohammad Abdallah Ali
1
Anees-ur-Rehman, Muhammad
1
Ang, Rodolfo P.
1
Annamalai, Balamurugan
1
Areni, Charles S.
1
Asaad, Yousra
1
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Bajpai, Naval
1
Balmer, John M.T.
1
Banerjee, Saikat
1
Bargenda, Angela
1
Barnier, Virginie de
1
Baron, Steve
1
Basalingappa, Anita
1
Bastien, Vincent
1
Batt, Verena
1
Baxter, Stacey M.
1
Bendiksen, Bjørn-Inge
1
Bernal, Pedro Mir
1
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Published in...
All
The journal of brand management : an international journal
The marketing review
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
SpringerLink / Bücher
193
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
120
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
Lehrbuch
59
Business horizons
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
International journal of technology marketing : IJTMkt
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Springer eBook Collection / Business and Economics
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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Source
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ECONIS (ZBW)
108
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108
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1
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
2
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
3
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
4
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
Narh, Linda
;
Odoom, Raphael
;
Mahmoud, Mahmoud Abdulai
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10014326925
Saved in:
5
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
6
Evolution of luxury marketing landscape : a bibliometric analysis and future directions
Rathi, Rubal
;
Garg, Ruchi
;
Kataria, Aakanksha
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 241-257
Persistent link: https://www.econbiz.de/10013270417
Saved in:
7
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
8
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
9
A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults
Garczarek-Bąk, Urszula
;
Szymkowiak, Andrzej
;
Gaczek, Piotr
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10012487234
Saved in:
10
Mitigating negative spillover effects in a product-harm crisis : strategies for market leaders versus market challengers
Zhang, Jun
;
Lim, Joon Soo
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10012433581
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