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subject:"Marketingmanagement"
~isPartOf:"The journal of brand management : an international journal"
~person:"Laukkanen, Tommi"
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Marketingmanagement
Brand image
2
Brand management
2
Firm performance
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Markenführung
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Markenimage
2
Marketing management
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Unternehmenserfolg
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brand performance
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Beziehungsmarketing
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International marketing
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brand orientation
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Laukkanen, Tommi
Balmer, John M. T.
4
Hennigs, Nadine
2
Hirvonen, Saku
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Reijonen, Helen
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Urde, Mats
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Aulōnitēs, Geōrgios I.
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The journal of brand management : an international journal
Industrial marketing management : the international journal for industrial and high-tech firms
2
International marketing review
1
Journal of marketing management : MM
1
Journal of small business and enterprise development
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of strategic marketing
1
The journal of business & industrial marketing
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The journal of product & brand management
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ECONIS (ZBW)
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The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu
;
Hirvonen, Saku
;
Reijonen, Helen
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
Saved in:
2
The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
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