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subject:"Marketingmanagement"
~isPartOf:"The journal of product & brand management"
~subject:"Innovationsmanagement"
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Search: subject_exact:"Marketingmanagement"
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Marketingmanagement
Innovationsmanagement
Marketing management
40
Brand management
32
Markenführung
32
Consumer behaviour
25
Konsumentenverhalten
25
Brand image
23
Markenimage
23
Brand
15
Markenartikel
15
Beziehungsmarketing
10
Relationship marketing
10
Brand communication
5
Brand meaning
5
Brand extension
4
Brand name
4
Brand performance
4
Consumer behavior
4
Corporate branding
4
Handelsmarke
4
Markentransfer
4
Market orientation
4
Marketing strategy
4
New product development
4
Produktentwicklung
4
Store brand
4
Advertising effects
3
Brand architecture
3
Brand orientation
3
Corporate reputation
3
Erfolgsfaktor
3
Fashion
3
Fashion marketing
3
Firmenimage
3
Innovation
3
Innovation management
3
International marketing
3
Internationales Marketing
3
Internet marketing
3
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21
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2
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Article
39
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1
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40
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40
Collection of articles of several authors
1
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1
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English
40
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Urde, Mats
3
Christodoulides, George
2
Pappu, Ravi
2
Abratt, Russell
1
Anh Tran Tram Truong
1
Arantola, Noora
1
Atanasova, Christina
1
Badir, Yuosre F.
1
Bal, Anjali
1
Basu, Meheli
1
Baxter, Stacey M.
1
Bhaduri, Gargi
1
Bigi, Alessandro
1
Bilgin, Pinar
1
Blair, Amanda J.
1
Bresciani, Sabrina
1
Broyles, S. Allen
1
Burnaz, Sebnem
1
Carnevale, Marina
1
Chakravorty, Devarpan
1
Chan, Anthony
1
Childers, Carla Y.
1
Chipp, Kerry Fiona
1
Cooper, Tony
1
Cuneo, Andres
1
Dion, Paul
1
Dobele, Angela R.
1
Eppler, Martin J.
1
Foster, Brent M.
1
Fuller, Rachel
1
Greyser, Stephen A.
1
Grimm, Pamela E.
1
Guido, Gianluigi
1
Hair, Joseph F.
1
Hirvonen, Saku
1
Hu, Michael Y.
1
Ilicic, Jasmina
1
Jaufenthaler, Philipp
1
Jung, Kwon
1
Juntunen, Mari
1
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Published in...
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The journal of product & brand management
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
SpringerLink / Bücher
193
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
120
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
International journal of technology marketing : IJTMkt
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Springer eBook Collection / Business and Economics
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
40
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40
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1
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
2
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
5
Strategic horizon of market success : comparing alternative "strategic landscapes" of the new product development process
Sameti, Ardalan
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1063-1081
Persistent link: https://www.econbiz.de/10014334400
Saved in:
6
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
7
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli
;
Swaminathan, Vanitha
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
Saved in:
8
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
9
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
10
An expansion of the brand and message framing effects on smart health-care clothing
Woo, Hongjoo
;
Kim, Sanghee
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
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