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subject:"Marketingmanagement"
~person:"Bandyopadhyay, Subhajyoti"
~subject:"Digital goods"
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Bandyopadhyay, Subhajyoti
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Vertical integration and zero-rating interplay : an economic analysis of ad-supported and ad-free digital content
Cho, Soohyun
;
Qiu, Liangfei
;
Bandyopadhyay, Subhajyoti
- In:
Journal of management information systems : JMIS
37
(
2020
)
4
,
pp. 988-1014
Persistent link: https://www.econbiz.de/10012414511
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