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subject:"Marketingmanagement"
~person:"Baumgarth, Carsten"
~subject:"Luxusgüter"
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Marketingmanagement
Luxusgüter
Brand management
77
Markenführung
77
Deutschland
27
Germany
27
Brand
21
Markenartikel
20
Markenpolitik
19
Brand image
17
Markenimage
17
Consumer behaviour
10
Erfolgsfaktor
10
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10
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10
Lieferantenmanagement
9
Supplier relationship management
9
B-to-B-Marketing
8
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8
Marketing management
7
Theorie
7
Theory
7
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6
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6
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5
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5
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4
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4
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4
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4
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4
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4
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4
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German
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Baumgarth, Carsten
Phau, Ian
23
Keller, Kevin Lane
19
Ko, Eunju
19
Melewar, T. C.
16
Kapferer, Jean-Noël
12
Seo, Yuri
11
Atwal, Glyn
10
Shimul, Anwar Sadat
10
Uggla, Henrik
10
Wiedmann, Klaus-Peter
10
Burmann, Christoph
9
Kitchen, Philip J.
9
Laukkanen, Tommi
9
Septianto, Felix
9
Valette-Florence, Pierre
9
Merrilees, Bill
8
O'Cass, Aron
8
Cedrola, Elena
7
Christodoulides, George
7
Geerts, Angy
7
Nagasawa, Shin'ya
7
Park, Jungkun
7
Pitt, Leyland F.
7
Powell, Shaun M.
7
Quach, Sara
7
Shukla, Paurav
7
Thaichon, Park
7
Urde, Mats
7
Aaker, David A.
6
Adeola, Ogechi
6
Balmer, John M. T.
6
Bang, Nguyen
6
Dion, Delphine
6
Foroudi, Pantea
6
Hirvonen, Saku
6
Loureiro, Sandra Maria Correia
6
MacInnis, Deborah J.
6
Meffert, Heribert
6
Paul, Justin
6
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Journal of business research : JBR
2
Aufbruch : Ingredient Branding schafft Werte
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Journal of world business : JWB
1
Sustainable Marketing Management : Grundlagen und Cases
1
Weimarer Studien zu Kulturpolitik und Kulturökonomie
1
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ECONIS (ZBW)
7
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1
How classical and entrepreneurial brand management increases the performance of internationalising SMEs?
Kusi, Samuel Yaw
;
Gabrielsson, Peter
;
Baumgarth, Carsten
- In:
Journal of world business : JWB
57
(
2022
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013342650
Saved in:
2
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
3
Best Practices der CSR-Markenführung und -kommunikation
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
Sustainable Marketing Management : Grundlagen und Cases
,
(pp. 175-203)
.
2014
Persistent link: https://www.econbiz.de/10010476277
Saved in:
4
Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
Baumgarth, Carsten
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010477446
Saved in:
5
Brand orientation and market orientation : from alternatives to synergy
Urde, Mats
;
Baumgarth, Carsten
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10009720407
Saved in:
6
Kommunikationspolitik für Ingredient Brands
Baumgarth, Carsten
- In:
Aufbruch : Ingredient Branding schafft Werte
,
(pp. 132-147)
.
2009
Persistent link: https://www.econbiz.de/10003894397
Saved in:
7
Marke, persönliche Beziehungen oder Leistung : welcher Marketing-Ansatz ist wirklich wichtig in B-to-B-Märkten?
Baumgarth, Carsten
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 431-444)
.
2008
Persistent link: https://www.econbiz.de/10003588817
Saved in:
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