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subject:"Marketingmanagement"
~person:"Keller, Kevin Lane"
~subject:"Competition"
~subject:"Wettbewerb"
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Marketingmanagement
Competition
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Brand management
5
Competitive strategy
5
Markenführung
5
Marketing management
5
Produktmanagement
5
Wettbewerbsstrategie
5
Product management
4
Strategisches Management
4
Markenartikel
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Europa
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Markenname
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Keller, Kevin Lane
Porter, Michael E.
9
Kretschmer, Tobias
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Pehrsson, Anders
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Albers, Sascha
5
Crick, James M.
5
Woeckener, Bernd
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Benkenstein, Martin
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Borowicz, Frank
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Głód, Grzegorz
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Nan, Guofang
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Scherm, Ewald
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Van Wassenhove, Luk N.
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Ward, Michael R.
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Zhang, Zan
4
Ali, Bayad Jamal
3
Anwar, Govand
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Apéria, Tony
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Bacchiega, Emanuele
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Baumann, Chris
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Berg, Hartmut
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Boulding, William
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Chan-Olmsted, Sylvia M.
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Chen, Ming-jer
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Chen, Tianxu
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Chen, Ying-Ju
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Christensen, Vagn Carisius
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Chuang, You-Ta
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Clemons, Eric K.
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Dadzie, Kofi Q.
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ECONIS (ZBW)
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1
Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009406955
Saved in:
2
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2008
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
Saved in:
3
Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003679802
Saved in:
4
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2003
-
2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001704792
Saved in:
5
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane
-
1998
Persistent link: https://www.econbiz.de/10000628654
Saved in:
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