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subject:"Marketingmanagement"
~person:"Papadopoulos, Nicolas G."
~subject:"International marketing"
~subject:"World"
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Marketingmanagement
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Internationales Marketing
11
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7
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3
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3
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Papadopoulos, Nicolas G.
Kotabe, Masaaki
29
Czinkota, Michael R.
28
Douglas, Susan P.
25
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Ronkainen, Ilkka A.
23
Diamantopoulos, Adamantios
22
Sander, Matthias
19
Griffith, David A.
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Jain, Subhash C.
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Keegan, Warren J.
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Meffert, Heribert
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Zentes, Joachim
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17
Swoboda, Bernhard
17
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16
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16
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16
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16
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15
Leonidou, Leonidas C.
15
Sheth, Jagdish N.
15
Solberg, Carl Arthur
15
Sousa, Carlos M. P.
15
Schlegelmilch, Bodo B.
14
Westjohn, Stanford A.
14
Berndt, Ralph
13
Johansson, Johny K.
13
Kaynak, Erdener
13
Laroche, Michel
13
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12
Javalgi, Rajshekhar G.
12
Magnusson, Peter
12
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12
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12
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12
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11
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The Routledge companion to contemporary brand management
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ECONIS (ZBW)
11
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1
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
2
Old country passions : an international examination of country image, animosity, and affinity among ethnic consumers
Papadopoulos, Nicolas G.
;
El Banna, Alia
;
Murphy, Steven A.
- In:
Journal of international marketing
25
(
2017
)
3
,
pp. 61-82
Persistent link: https://www.econbiz.de/10011752715
Saved in:
3
From nation to neighbourhood : branding and marketing places
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
; …
- In:
The Routledge companion to contemporary brand management
,
(pp. 458-472)
.
2016
Persistent link: https://www.econbiz.de/10011515464
Saved in:
4
International market selection and segmentation
Papadopoulos, Nicolas G.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242915
Saved in:
5
International market selection and segmentation
Papadopoulos, Nicolas G.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242918
Saved in:
6
International market selection and segmentation
Papadopoulos, Nicolas G.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242933
Saved in:
7
Place brands and brand-place associations : the role of "place" in international marketing
Papadopoulos, Nicolas G.
;
El Banna, Alia
;
Murphy, Steven A.
- In:
Handbook of research in international marketing
,
(pp. 88-113)
.
2011
Persistent link: https://www.econbiz.de/10009385448
Saved in:
8
Cosmopolitanism, consumer ethnocentrism, and materialism : an eight-country study of antecedents and outcomes
Cleveland, Mark
;
Laroche, Michael
;
Papadopoulos, Nicolas G.
- In:
Journal of international marketing
17
(
2009
)
1
,
pp. 116-146
Persistent link: https://www.econbiz.de/10003859529
Saved in:
9
Marketing from the trenches : perspectives on the road ahead
Papadopoulos, Nicolas G.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003424158
Saved in:
10
Trade blocs and marketing : antecedents, trends, and implications
Papadopoulos, Nicolas G.
- In:
Journal of global marketing
5
(
1992
)
3
,
pp. 1-29
Persistent link: https://www.econbiz.de/10001123657
Saved in:
1
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