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subject:"Marketingmanagement"
~source:"econis"
~subject:"Messemarketing"
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Search: subject_exact:"Trade fair participation"
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Marketingmanagement
Messemarketing
Messebeteiligung
130
Trade fair participation
130
Messe
46
Trade fair
46
Deutschland
39
Germany
39
Marketing management
31
Messe <Wirtschaft>
19
B-to-B-Marketing
18
Business-to-business marketing
18
Marketing
12
Event sector
11
Veranstaltungswirtschaft
11
Erfolgsfaktor
10
Lieferantenmanagement
10
Success factor
10
Supplier relationship management
10
Event-Marketing
9
Theorie
9
Theory
9
Trade fair marketing
8
Consumer behaviour
7
Event marketing
7
Konsumentenverhalten
7
Unternehmen
7
KMU
6
SME
6
Brand management
5
Business network
5
Markenführung
5
Messestand
5
Nonprofit marketing
5
Nonprofit-Marketing
5
Public relations
5
Trade shows
5
Unternehmensnetzwerk
5
Öffentlichkeitsarbeit
5
Business-to-Business-Marketing
4
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Undetermined
3
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1
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Article
25
Book / Working Paper
13
Journal
1
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Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatz im Buch
11
Book section
11
Bibliografie enthalten
4
Bibliography included
4
Collection of articles of several authors
4
Guidebook
4
Hochschulschrift
4
Ratgeber
4
Sammelwerk
4
Graue Literatur
3
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3
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English
22
German
17
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Bettis-Outland, Harriette
3
Kirchgeorg, Manfred
3
Bernard, Florian
2
Golfetto, Francesca
2
Johnston, Wesley J.
2
Rinallo, Diego
2
Ueding, Ralf
2
Wiedmann, Klaus-Peter
2
Adams, Russell
1
Baaken, Thomas
1
Berné, Carmen
1
Blythe, Jim
1
Bolsius, Ulrike
1
Borders, Aberdeen Leila
1
Busche, Manfred
1
Chen, Yen-chun
1
Coyle, Tom
1
Cromartie, Jane S.
1
Downey, Clara
1
Drapeau, Nancy
1
Esche, Anna-Katharina
1
Evans, Kenneth R.
1
García-Uceda, Esperanza
1
Gnauck, Alexander
1
Gopalakrishna, Srinath
1
Haag, Patrick
1
Haon, Christophe
1
Hartmann, Dagobert
1
Helmich, Heike
1
Häsele, Corinna
1
Jin, Xin
1
Karagiannidis, Vasiliki
1
Kassubek, Martin
1
Klante, Oliver
1
Kleinod, Marén
1
Kong, Xiang
1
Kumar, Subodha
1
Kästner, Evelyn
1
L .Srividhya
1
Langner, Sascha
1
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Institution
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EMNID GmbH und Co. KG <Bielefeld>
1
Published in...
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The journal of business & industrial marketing
9
Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Marketing : vor, während und nach der Messe
2
Schriften zu Marketing und Management
2
Schriftenreihe Marketing, Management
2
DUV : Wirtschaftswissenschaft
1
Edition / AUMA
1
European journal of marketing : EJM
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Handbuch der Marktforschung
1
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of targeting, measurement and analysis for marketing
1
Kompetenztransfer im Investitionsgütermarketing
1
Linde international
1
Messewissen für Profis : eine Buchreihe der Akademie Messe Frankfurt
1
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
1
Schriftenreihe betriebswirtschaftliche Forschungsergebnisse
1
Stakeholder im Fokus : Management-Ansätze für Messeveranstalter
1
Strategic market creation : a new perspective on marketing and innovation management
1
Technological economics
1
Trade show management : planning, implementing and controlling of trade shows, conventions and events
1
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ECONIS (ZBW)
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1
Disconnect in trade show staffing : a comparison of exhibitor emphasis and attendee preferences
Haon, Christophe
;
Sego, Trina
;
Drapeau, Nancy
;
Sarin, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 581-595
Persistent link: https://www.econbiz.de/10012422362
Saved in:
2
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
3
Messebeteiligungen kleiner und mittlerer Unternehmen : Herausforderungen und Optimierungsmöglichkeiten
Haag, Patrick
- In:
Stakeholder im Fokus : Management-Ansätze für …
,
(pp. 19-47)
.
2017
Persistent link: https://www.econbiz.de/10011614229
Saved in:
4
Macroeconomic impact on trade show goals
Adams, Russell
;
Coyle, Tom
;
Downey, Clara
;
Lovett, Marvin
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 710-721
Persistent link: https://www.econbiz.de/10011692496
Saved in:
5
Exhibition destination attractiveness : dimensions and perceptual differences between exhibitors and visitors of China's exhibitions
Jin, Xin
;
Weber, Karin
- In:
Temporary knowledge ecologies : the rise of trade fairs …
,
(pp. 115-132)
.
2015
Persistent link: https://www.econbiz.de/10010532435
Saved in:
6
The evolution of trade show systems : lessons from Europe
Golfetto, Francesca
;
Rinallo, Diego
- In:
Temporary knowledge ecologies : the rise of trade fairs …
,
(pp. 42-66)
.
2015
Persistent link: https://www.econbiz.de/10010532528
Saved in:
7
Local industry structure and the formation of temporary clusters : the case of the Shanghai International Auto Show (SIAS)
Kong, Xiang
;
Zhang, Yu-Fei
- In:
Temporary knowledge ecologies : the rise of trade fairs …
,
(pp. 175-193)
.
2015
Persistent link: https://www.econbiz.de/10010533046
Saved in:
8
Overall performance of exhibitors at tradeshow : visitors perspective
Ravi Shankar C
;
L .Srividhya
- In:
GITAM journal of management : a quarterly publication …
12
(
2014
)
1
,
pp. 105-118
Persistent link: https://www.econbiz.de/10011287765
Saved in:
9
Understanding how resource deployment strategies influence trade show organizers' performance effectiveness
Tafesse, Wondwesen
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1009-1025
Persistent link: https://www.econbiz.de/10010388099
Saved in:
10
The new rules of lead generation : proven strategies to maximize marketing ROI
Scott, David T.
-
2013
Persistent link: https://www.econbiz.de/10009720439
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