//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marketingmanagement"
~subject:"Consumer behaviour"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internationale Werbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Consumer behaviour
International marketing
13
Internationales Marketing
13
Brand management
4
Globalisierung
4
Globalization
4
International market entry
4
Internationaler Markteintritt
4
Markenführung
4
Multinationales Unternehmen
4
Transnational corporation
4
China
3
Konsumentenverhalten
3
Advertising
2
Bibliometrics
2
Bibliometrie
2
Brand image
2
Business network
2
Designation of origin
2
Herkunftsbezeichnung
2
Markenimage
2
Marketing
2
Marketing management
2
Unternehmensnetzwerk
2
Werbung
2
export
2
Advertising effects
1
Auslandsinvestition
1
Beziehungsmarketing
1
Brand
1
Brand identification
1
COO
1
CSR
1
Case studies
1
Comparison
1
Consumer animosity
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Cross-cultural
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Konferenzbeitrag
Article in journal
764
Aufsatz in Zeitschrift
764
Aufsatz im Buch
154
Book section
154
Lehrbuch
72
Hochschulschrift
67
Thesis
60
Textbook
58
Collection of articles of several authors
57
Sammelwerk
57
Graue Literatur
53
Non-commercial literature
53
Aufsatzsammlung
37
Bibliografie enthalten
35
Bibliography included
35
Case study
23
Fallstudie
23
Reprint
21
Arbeitspapier
13
Working Paper
13
Konferenzschrift
12
Glossar enthalten
8
Glossary included
8
Bibliografie
7
Conference proceedings
7
Handbook
6
Handbuch
6
Conference paper
4
CD-ROM, DVD
3
Collection of articles written by one author
3
Fallstudiensammlung
3
Festschrift
3
Guidebook
3
Ratgeber
3
Sammlung
3
Systematic review
3
Übersichtsarbeit
3
Amtsdruckschrift
2
Government document
2
more ...
less ...
Language
All
English
4
Author
All
Aiello, Gaetano
1
Davlembayeva, Dinara
1
Fayol-Song, Lingfang
1
Ko, Eunju
1
Lee, Chang Han
1
Marikyan, Davit
1
Phan, Michel Cao Tuan
1
Pontiggia, Andrea
1
Slade, Emma L.
1
Tikkanen, Henrikki
1
Vescovi, Tiziano
1
more ...
less ...
Published in...
All
The globalisation of Chinese business : implications for multinational investors
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Identifying current themes and important future research directions in the field of consumer animosity
Davlembayeva, Dinara
;
Marikyan, Davit
;
Slade, Emma L.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 42-55)
.
2024
Persistent link: https://www.econbiz.de/10014501026
Saved in:
2
Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets
Pontiggia, Andrea
;
Vescovi, Tiziano
- In:
The globalisation of Chinese business : implications …
,
(pp. 97-121)
.
2014
Persistent link: https://www.econbiz.de/10012016663
Saved in:
3
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
Saved in:
4
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->