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subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
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Marketingmanagement
Brand management
2,628
Markenführung
2,628
Markenimage
425
Brand image
420
Markenartikel
398
Brand
397
Consumer behaviour
386
Konsumentenverhalten
386
Deutschland
359
Germany
357
Marketing management
199
Social Web
156
Social web
156
Beziehungsmarketing
153
Relationship marketing
153
Internet marketing
133
Online-Marketing
133
Corporate reputation
131
Firmenimage
131
USA
103
United States
103
Theorie
101
Theory
101
Luxury goods
96
Luxusgüter
96
Marketing
90
Internationales Marketing
88
International marketing
86
Erfolgsfaktor
84
Success factor
83
Corporate Social Responsibility
76
Corporate social responsibility
74
Advertising effects
73
Werbewirkung
73
Unternehmenskultur
71
Markenpolitik
69
Corporate culture
68
Handelsmarke
65
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65
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186
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Aufsatz im Buch
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842
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842
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181
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42
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39
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39
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38
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38
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33
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31
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30
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Keller, Kevin Lane
7
Adeola, Ogechi
3
Baumgarth, Carsten
3
Esch, Franz-Rudolf
3
Meffert, Heribert
3
Woisetschläger, David
3
Aaker, David A.
2
Burmann, Christoph
2
Daskou, Sofia
2
Gierl, Heribert
2
Hinson, Robert
2
Jaworski, Bernard J.
2
MacInnis, Deborah J.
2
Michaelis, Manuel
2
Mogaji, Emmanuel
2
Nguyen Phong Nguyen
2
Park, C. Whan
2
Ringle, Tanja
2
Sakkthivel, A. M.
2
Siegert, Gabriele
2
Viardot, Eric
2
Zavattaro, Staci M.
2
Agarwal, Sanjeev
1
Agbokanzo, Koffi Selom
1
Ahlert, Dieter
1
Althoff, Stephan
1
Anand, Sandip
1
Anderson, James C.
1
Ang, Lawrence
1
Arslan, Yusuf
1
Athanasula-Reppa, Anastasia
1
Atristain Suarez, Connie
1
Aymerich-Franch, Laura
1
Balensiefer, Rainer
1
Barbery-Montoya, Danny C.
1
Barbosa, Belem
1
Barker, Ryan
1
Beckett, Ronald C.
1
Belz, Christian
1
Berdi, Christoph
1
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Measuring and managing brands
6
Kellogg on marketing : the marketing faculty of the kellog school of management
5
Improving marketing strategies for private label products
4
Fashion branding and communication : core strategies of European luxury brands
3
The evolution of brands : from signals of quality to storehouses of trust
3
Aufbruch : Ingredient Branding schafft Werte
2
Brand management ; Vol. 1
2
Brand management in emerging markets : theories and practice
2
Cases on branding strategies and product development : successes and pitfalls
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Innovation in advertising and branding communication
2
Innovative Markenführung und -implementierung
2
Integrated brand marketing and measuring returns
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Markenkommunikation auf dem Prüfstand : [Markendialog, Februar 2003]
2
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
Medien im Marketing : Optionen der Unternehmenskommunikation
2
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
2
The Cornell School of hotel administration handbook of applied hospitality strategy
2
Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
2
2006 Business & Economics Society International Conference ; Vol. 1
1
AI-driven marketing research and data analytics
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
1
Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
1
Brand management ; Vol. 2
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Brands : interdisciplinary perspectives
1
Breaking new ground in theory and practice
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Building corporate identity, image and reputation in the digital era
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
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ECONIS (ZBW)
199
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1
AI-driven marketing success stories : a case note of industry pioneers
Sankar, Jeganathan Gomathi
- In:
AI-driven marketing research and data analytics
,
(pp. 48-66)
.
2024
Persistent link: https://www.econbiz.de/10014558840
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2
Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
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3
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
4
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Yee Wen Lim
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
Saved in:
5
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
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6
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
7
How startups develop CSR to build brand reputation : a qualitative pilot study
Papa, Elena
;
Daskou, Sofia
- In:
Economic Growth, Prosperity and Sustainability in the …
,
(pp. 335-351)
.
2024
Persistent link: https://www.econbiz.de/10015064626
Saved in:
8
The process of selecting influencers for marketing purposes in an organisation
Huttula, Tia
;
Karjaluoto, Heikki
- In:
Industry 5.0 : Creative and Innovative Organizations
,
(pp. 27-53)
.
2023
Persistent link: https://www.econbiz.de/10014317822
Saved in:
9
Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
Saved in:
10
Crafting a positioning strategy : capturing the customer mindshare
McTigue, Kevin
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 151-166)
.
2023
Persistent link: https://www.econbiz.de/10014283164
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