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subject:"Marketingmanagement"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Search: subject_exact:"Internationale Werbung"
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Marketingmanagement
International marketing
33
Internationales Marketing
33
Brand management
8
Deutschland
8
Markenführung
8
Germany
7
China
5
Globalisierung
5
International market entry
5
Internationaler Markteintritt
5
Multinationales Unternehmen
5
Transnational corporation
5
Consumer behaviour
4
Globalization
4
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Markenpolitik
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Außenhandelsfinanzierung
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337
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97
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Aaker, David A.
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Aiello, Gaetano
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Didner, Pam
1
Ko, Eunju
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Lee, Chang Han
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Phan, Michel Cao Tuan
1
Pontiggia, Andrea
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Tikkanen, Henrikki
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Vescovi, Tiziano
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Journal of business research : JBR
1
Marketing
1
The globalisation of Chinese business : implications for multinational investors
1
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ECONIS (ZBW)
4
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Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works
Didner, Pam
-
2015
Persistent link: https://www.econbiz.de/10010418772
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2
Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets
Pontiggia, Andrea
;
Vescovi, Tiziano
- In:
The globalisation of Chinese business : implications …
,
(pp. 97-121)
.
2014
Persistent link: https://www.econbiz.de/10012016663
Saved in:
3
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
4
Spanning silos : the new CMO imperative
Aaker, David A.
-
2008
Persistent link: https://www.econbiz.de/10003685363
Saved in:
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