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subject:"Marketingmanagement"
~type_genre:"Konferenzbeitrag"
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Marketingmanagement
International marketing
13
Internationales Marketing
13
Brand management
4
Globalisierung
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Globalization
4
International market entry
4
Internationaler Markteintritt
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Markenführung
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Ko, Eunju
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Lee, Chang Han
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Pontiggia, Andrea
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Journal of business research : JBR
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The globalisation of Chinese business : implications for multinational investors
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ECONIS (ZBW)
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Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets
Pontiggia, Andrea
;
Vescovi, Tiziano
- In:
The globalisation of Chinese business : implications …
,
(pp. 97-121)
.
2014
Persistent link: https://www.econbiz.de/10012016663
Saved in:
2
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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