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subject:"Marketingtheorie"
~person:"Antonides, Gerrit"
~person:"O'Shaughnessy, Nicholas Jackson"
~subject:"Theory"
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Antonides, Gerrit
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European journal of marketing : EJM
2
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ECONIS (ZBW)
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Stepping aside and moving on : a rejoinder to a rejoinder
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1319-1321
Persistent link: https://www.econbiz.de/10009267010
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2
Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1310-1318
Persistent link: https://www.econbiz.de/10009267013
Saved in:
3
The lifetime of a durable good : an economic psychological approach
Antonides, Gerrit
-
1990
Persistent link: https://www.econbiz.de/10013388005
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