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subject:"Marktforschung"
~institution:"Advertising Research Foundation"
~subject:"Markenimage"
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Advertising Research Foundation
Institut für Demoskopie Allensbach
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Association for the Study of the Grants Economy, New Orleans, 27.12.1971
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Are there consumer types? : An attempt to predict buying behavior from demographic and personality traits
Advertising Research Foundation
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1964
Persistent link: https://www.econbiz.de/10000333610
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