Are there consumer types? : An attempt to predict buying behavior from demographic and personality traits
| Year of publication: |
[1964]
|
|---|---|
| Institutions: | Advertising Research Foundation |
| Publisher: |
New York, NY : Advertising Research Foundation |
| Subject: | Verbraucher | Marktforschung | Vereinigte Staaten | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Persönlichkeitsmerkmal | Personality trait |
| Extent: | 28 S graph. Darst 28 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliography: S. 28 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000333610