Are there consumer types? : An attempt to predict buying behavior from demographic and personality traits
Year of publication: |
[1964]
|
---|---|
Institutions: | Advertising Research Foundation |
Publisher: |
New York, NY : Advertising Research Foundation |
Subject: | Verbraucher | Marktforschung | Vereinigte Staaten | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Persönlichkeitsmerkmal | Personality trait | Prognoseverfahren | Forecasting model |
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