Aaker's brand personality scale is not universal : explanation and reasons for bikes in India
Year of publication: |
March 2016
|
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Authors: | Bishnoi, Vinod Kumar ; Kumar, Ajay |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 4.2016, 1, p. 14-27
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Subject: | brand personality | bikes | brand personality scale | validity of brand personality | Aaker | brand personality traits | Markenimage | Brand image | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Indien | India | Markenartikel | Brand | Persönlichkeitsmerkmal | Personality trait |
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