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subject:"Marktforschung"
~institution:"Erasmus Research Institute of Management"
~subject:"Theorie"
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Advertising effects
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The role of schema salience in ad processing and evaluation
Loef, Joost
(
contributor
);
Antonides, Gerrit
(
contributor
); …
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2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641687
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Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
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