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subject:"Marktforschung"
~isPartOf:"Business & information systems engineering"
~subject:"Social Web"
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Business & information systems engineering
Journal of business research : JBR
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International journal of electronic commerce : IJEC
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Journal of consumer behaviour : an international research review
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of internet commerce
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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Czech journal of social sciences, business and economics : an international multidisciplinary refereed journal of social sciences, business and economics
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Der Markt : international journal of marketing
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E-technologies: innovation in an open world : 4th international conference, MCETECH 2009, Ottawa, Canada, May 4-6, 2009 ; proceedings
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Electronic commerce research and applications
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Handbook of social media management : value chain and business models in changing media markets
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of technology marketing : IJTMkt
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Journal of agricultural & food industrial organization
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Journal of behavioral decision making
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing theory and applications ; 2012=Vol. 23
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The journal of consumer marketing
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Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
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Being informed or getting the product? : how the coexistence of scarcity cues and online consumer reviews affects online purchase decisions
Wrabel, Andrea
;
Kupfer, Alexander
;
Zimmermann, Steffen
- In:
Business & information systems engineering
64
(
2022
)
5
,
pp. 575-592
Persistent link: https://www.econbiz.de/10013445676
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