//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marktforschung"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Konsumentenverhalten"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marktforschung
Markenimage
Consumer behaviour
145
Konsumentenverhalten
145
Advertising effects
89
Werbewirkung
89
Advertising
70
Werbung
70
Brand image
32
Brand management
31
Markenführung
31
Internet marketing
27
Online-Marketing
27
Brand
19
Markenartikel
19
Product Placement
18
Product placement
18
Social Web
15
Social web
15
Viral marketing
14
Virales Marketing
14
advertising
14
Gender
13
Geschlecht
13
USA
13
United States
13
Children
10
Kinder
10
Cognition
9
Kognition
9
persuasion knowledge
9
Emotion
8
Perception
8
Sponsoring
8
Sponsorship
8
Target group
8
Wahrnehmung
8
Zielgruppe
8
Computerspiel
7
Fernsehwerbung
7
International marketing
7
more ...
less ...
Online availability
All
Undetermined
26
Type of publication
All
Article
33
Type of publication (narrower categories)
All
Article in journal
33
Aufsatz in Zeitschrift
33
Conference paper
6
Konferenzbeitrag
6
Language
All
English
33
Author
All
Dens, Nathalie
4
Pelsmacker, Patrick de
4
Avramova, Yana R.
2
Bernritter, Stefan F.
2
Choi, Yung Kyun
2
Knoll, Johannes
2
Ko, Eunju
2
Matthes, Jörg
2
Smit, Edith G.
2
Baek, Tae Hyun
1
Bhandari, Manu
1
Bidmon, Sonja
1
Biswas, Abhijit
1
Buijzen, Moniek
1
Chang, Hua
1
Chen, Ming-Yi
1
Chiu, Ching-I
1
Do, Hyunji
1
Eelen, Jiska
1
Gatter, M. Shirin
1
Grohs, Reinhard
1
Gvili, Yaniv
1
Hsieh, Jun-Yi
1
Hühn, Arief Ernst
1
Hüttl-Maack, Verena
1
Janssen, Loes
1
Ketelaar, Paul E.
1
Kim, Hyuksoo
1
Kim, Kacy K.
1
Kim, Kyung Hoon
1
Kim, Sang Jin
1
King, Karen Whitehill
1
Kwak, Hyokjin
1
Lammers, Nienke
1
Levy, Shalom
1
Lin, Ying-Ching
1
Liu, Honglei
1
Loermans, Annemijn C.
1
Mattila, Pekka
1
Müller, Barbara C. N.
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
384
The journal of product & brand management
242
Journal of retailing and consumer services
236
The journal of brand management : an international journal
215
Psychology & marketing
109
Asia Pacific journal of marketing and logistics
91
Journal of marketing research : JMR
88
European journal of marketing : EJM
79
Journal of marketing communications
74
Journal of international consumer marketing
72
International journal of hospitality management
63
Marketing letters : a journal of research in marketing
63
The journal of consumer marketing
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
International journal of consumer studies
55
International marketing review
55
Journal of global marketing
55
Marketing intelligence & planning
55
Journal of marketing management : MM
54
Qualitative market research : an international journal
54
Cogent business & management
51
Journal of fashion marketing and management
51
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of marketing
47
Journal of strategic marketing
47
Journal of the Academy of Marketing Science
46
Journal of Islamic marketing
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
Journal of promotion management : innovations in planning and applied research
42
Journal of travel and tourism marketing
41
International journal of internet marketing and advertising : IJIMA
39
International journal of market research : JMRS ; the journal of the Market Research Society
39
SpringerLink / Bücher
39
Journal of promotion management : JPM
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
International journal of advertising : the review of marketing communications
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
34
European journal of marketing
33
more ...
less ...
Source
All
ECONIS (ZBW)
33
Showing
1
-
10
of
33
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
2
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
3
Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
Saved in:
4
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
5
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention : a meta-analytic review
Wirtz, John G.
;
Sparks, Johnny V.
;
Zimbres, Thais M.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 168-198
Persistent link: https://www.econbiz.de/10011859262
Saved in:
6
Temporal duration and attribution process of cause-related marketing : moderating roles of self-construal and product involvement
Youn, Seounmi
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 217-235
Persistent link: https://www.econbiz.de/10011859280
Saved in:
7
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
8
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
9
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
10
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->