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subject:"Marktforschung"
~isPartOf:"Journal of advertising research"
~subject:"Celebrity-Werbung"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Marktforschung
Celebrity-Werbung
Advertising effects
263
Werbewirkung
263
Advertising
89
Werbung
89
USA
67
United States
67
Internet marketing
54
Online-Marketing
54
Consumer behaviour
51
Konsumentenverhalten
51
Fernsehwerbung
36
Television advertising
36
Emotion
20
Brand management
19
Markenführung
19
Target group
19
Zielgruppe
19
Psychology of advertising
17
Werbepsychologie
17
Advertising planning
16
Brand image
16
Markenimage
16
Werbeplanung
16
Social Web
15
Social web
15
Marketing management
13
Marketingmanagement
13
Measurement
12
Messung
12
Viral marketing
10
Virales Marketing
10
Communication
9
Kommunikation
9
Media usage
9
Mediennutzung
9
Product Placement
9
Product placement
9
Celebrity endorsement
8
Großbritannien
8
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11
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11
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11
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English
11
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Agnihotri, Arpita
1
Astous, Alain d'
1
Baxter, Stacey M.
1
Bhattacharya, Saurabh
1
Carrillat, François A.
1
Chan, Kimmy Wa
1
Deuskar, Sonali
1
Edelman, Benjamin
1
Elberse, Anita
1
Gittelman, Steven H.
1
Hung, Kineta
1
Ilicic, Jasmina
1
Kulczynski, Alicia
1
Lange, Victor
1
Lavrakas, Paul J.
1
Lazure, Josianne
1
Lee, Jung-gyo
1
Marshall, Roger
1
Mishrab, Aditya Shankar
1
Na, Woonbong
1
Roy, Subhadip
1
State, Gabriel
1
Stipp, Horst
1
Thomas, Randall K.
1
Thorson, Esther
1
Tse, Caleb H.
1
Verleun, Jeroen
1
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Journal of advertising research
Psychology & marketing
17
International journal of advertising : the quarterly review of marketing communications
14
International journal of advertising : the review of marketing communications
14
Journal of business research : JBR
14
Journal of promotion management : JPM
14
Journal of marketing communications
13
Journal of promotion management : innovations in planning and applied research
10
International journal of sports marketing & sponsorship
9
The journal of product & brand management
8
Journal of global marketing
7
Journal of marketing research : JMR
7
Journal of retailing and consumer services
7
Marketing letters : a journal of research in marketing
7
International journal of market research : JMRS ; the journal of the Market Research Society
6
Journal of marketing management : MM
6
The journal of brand management : an international journal
6
Gabler Edition Wissenschaft
5
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of strategic marketing
5
European journal of marketing : EJM
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of international consumer marketing
4
Marketing intelligence & planning
4
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
4
SpringerLink / Bücher
4
Vision : the journal of business perspective
4
Young consumers : insight and ideas for responsible marketers
4
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Handbuch der Marktforschung
3
Health marketing quarterly
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research
3
International review on public and non-profit marketing
3
Journal of consumer behaviour : an international research review
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Qualitative market research : an international journal
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
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ECONIS (ZBW)
11
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1
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10
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11
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date (oldest first)
1
The relative effectiveness of endorsers : the identity badge of CEOs and founders versus the attractiveness of celebrities
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10012118870
Saved in:
2
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
3
The dual entertainment theory in celebrity endorsements : the role of celebrity worship and profession
Roy, Subhadip
;
Mishrab, Aditya Shankar
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011875515
Saved in:
4
What 80 years of study means for the future of advertising research
Stipp, Horst
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 231-234
Persistent link: https://www.econbiz.de/10011595650
Saved in:
5
Quota controls in survey research : a test of accuracy and intersource reliability in online samples
Gittelman, Steven H.
;
Thomas, Randall K.
;
Lavrakas, Paul J.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 368-379
Persistent link: https://www.econbiz.de/10011429019
Saved in:
6
Pitfalls and fraud in online advertising metrics : what makes advertisers vulnerable to cheaters, and how they can protect themselves
Edelman, Benjamin
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 127-132
Persistent link: https://www.econbiz.de/10010383797
Saved in:
7
For better, for worse? : what to do when celebrity endorsements go bad
Carrillat, François A.
;
Astous, Alain d'
;
Lazure, Josianne
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009745878
Saved in:
8
The economic value of celebrity endorsements
Elberse, Anita
;
Verleun, Jeroen
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10009618401
Saved in:
9
Assessing celebrity endorsement effects in China : a consumer-celebrity relational approach
Hung, Kineta
;
Chan, Kimmy Wa
;
Tse, Caleb H.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 608-623
Persistent link: https://www.econbiz.de/10009501940
Saved in:
10
Endorsement theory : how consumers relate to celebrity models
Marshall, Roger
;
Na, Woonbong
;
State, Gabriel
;
Deuskar, …
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 564-572
Persistent link: https://www.econbiz.de/10003797982
Saved in:
1
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