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subject:"Marktforschung"
~isPartOf:"Journal of historical research in marketing"
~subject:"Consumer behaviour"
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Journal of historical research in marketing
Journal of business research : JBR
38
SpringerLink / Bücher
35
European Journal of Marketing
33
Journal of Islamic marketing : JIMA
20
Journal of Consumer Marketing
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Springer eBook Collection
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Gabler Edition Wissenschaft
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing research : JMR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Europäische Hochschulschriften / 5
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing management : MM
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International journal of islamic marketing and branding
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International journal of wine business research : IJWBR
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Journal of Islamic marketing
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Psychology & marketing
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European journal of marketing : EJM
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Journal of Product & Brand Management
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Asia Pacific journal of marketing and logistics
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of market research
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing
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Journal of modelling in management
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Journal of the Academy of Marketing Science
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1
The alternative “Marketing Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
2
Marketing and consumption history in Irland
Whelan, Bernadette
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010339383
Saved in:
3
Hiraga Gennai : the Renaissance marketer of eighteenth-century Japan
Minowa, Yuko
- In:
Journal of historical research in marketing
6
(
2014
)
2
,
pp. 258-278
Persistent link: https://www.econbiz.de/10010391795
Saved in:
4
Pioneering consumer economist : Elizabeth Ellis Hoyt (1893 - 1980)
Parsons, Elizabeth
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 334-350
Persistent link: https://www.econbiz.de/10009793484
Saved in:
5
Pauline Arnold (1894 - 1974) : pioneer in market research
Jones, D. G. Brian
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 291-307
Persistent link: https://www.econbiz.de/10009793490
Saved in:
6
Finanzkapital and consumers : how financialization shaped twentieth century marketing
Dholakia, Nikhilesh
- In:
Journal of historical research in marketing
4
(
2012
)
3
,
pp. 453-461
Persistent link: https://www.econbiz.de/10009621249
Saved in:
7
The marketing discipline comes of age, 1934-1936
Witkowski, Terrence H.
- In:
Journal of historical research in marketing
2
(
2010
)
4
,
pp. 370-396
Persistent link: https://www.econbiz.de/10008809046
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