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subject:"Marktforschung"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Marketing management"
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Marktforschung
Marketing management
Direct marketing
13
Direktmarketing
13
Mobile communications
4
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4
Beziehungsmarketing
3
Marketingmanagement
3
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2002-2003
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Barutçu, Süleyman
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Esteban-Bravo, Mercedes
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Hartmann, Wesley
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Nair, Harikesh
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Narayanan, Sridhar
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Prete, Maria Irene
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Reynolds, Jonathan
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Journal of targeting, measurement and analysis for marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
8
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
3
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
3
Beiträge des Instituts für Empirische Wirtschaftsforschung
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Fundamentals of marketing research ; Vol. 3
2
Gabler Edition Wissenschaft
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of global marketing
2
Journal of marketing analytics : JMA
2
Journal of the Academy of Marketing Science
2
Market : review for marketing theory and practice
2
Marketing intelligence & planning
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
Research paper series / Stanford Graduate School of Business
2
Working paper / Dialog Marketing Competence Center
2
... für Dummies
1
APROMA review
1
Agricultural and Food Economics : AFE
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Central European business review : CEBR
1
Complex AI dynamics and interactions in management
1
Corporate reputation review : an international journal
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Direct Banking : wie virtuelle Institute das Bankgeschäft revolutionieren
1
Direct marketing : an international journal
1
Direct store delivery : concepts, applications and instruments
1
Direkt-Marketing
1
Discussion paper / Tinbergen Institute
1
Discussion paper / Tinbergen Institute / Tinbergen Institute
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
E + M ekonomie a management
1
Econometric Institute research papers
1
Econometric models in marketing
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ECONIS (ZBW)
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1
Valuing customer portfolios with endogenous mass and direct marketing interventions using a stochastic dynamic programming decomposition
Esteban-Bravo, Mercedes
;
Vidal-Sanz, Jose M.
;
Yildirim, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 621-640
Persistent link: https://www.econbiz.de/10010468418
Saved in:
2
Identifying causal marketing mix effects using a regression discontinuity design
Hartmann, Wesley
;
Nair, Harikesh
;
Narayanan, Sridhar
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1079-1097
Persistent link: https://www.econbiz.de/10009427799
Saved in:
3
Special issue: mobile marketing
Reynolds, Jonathan
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003698610
Saved in:
4
Attitudes towards mobile marketing tools : a study of Turkish consumers
Barutçu, Süleyman
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10003698724
Saved in:
5
M-politics : credibility and effectiveness of mobile political communications
Prete, Maria Irene
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 48-56
Persistent link: https://www.econbiz.de/10003698740
Saved in:
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