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subject:"Marktforschung"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~source:"econis"
~subject:"Theorie"
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Marktforschung
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2002-2003
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Esteban-Bravo, Mercedes
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
European journal of operational research : EJOR
6
Springer eBook Collection / Business and Economics
4
Beiträge des Instituts für Empirische Wirtschaftsforschung
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Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
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Europäische Hochschulschriften / 5
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Gabler Edition Wissenschaft
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Thünen-series of applied economic theory : working paper
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Basler Schriften zum Marketing
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Direct marketing : an international journal
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Direkt-Marketing
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Econometric models in marketing
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Entscheidungsunterstützung für ökonomische Probleme
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Fundamentals of marketing research ; Vol. 3
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Gabler-Edition Wissenschaft
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Journal of targeting, measurement and analysis for marketing
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Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
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Computational Management Science : CMS
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Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
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Corporate reputation review : an international journal
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DUV / Wirtschaftswissenschaft
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Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
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Direct Banking : wie virtuelle Institute das Bankgeschäft revolutionieren
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Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
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Direct store delivery : concepts, applications and instruments
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Valuing customer portfolios with endogenous mass and direct marketing interventions using a stochastic dynamic programming decomposition
Esteban-Bravo, Mercedes
;
Vidal-Sanz, Jose M.
;
Yildirim, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 621-640
Persistent link: https://www.econbiz.de/10010468418
Saved in:
2
Incorporating direct marketing activity into latent attrition models
Schweidel, David A.
;
Knox, George
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 471-487
Persistent link: https://www.econbiz.de/10009759889
Saved in:
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