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subject:"Marktforschung"
~subject:"Web analytics"
~type_genre:"Case study"
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Marktforschung
Web analytics
Webanalyse
13
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5
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5
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4
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4
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3
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3
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Field guide to case study research in business-to-business marketing and purchasing
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International journal of contemporary hospitality management
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ECONIS (ZBW)
13
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1
Der Einsatz von Google Analytics in Marketing und Vertrieb
Mandalka, Jill
;
Georg, Stefan
-
2020
Persistent link: https://www.econbiz.de/10012230521
Saved in:
2
Social media in travel, tourism and hospitality : theory, practice and cases
Sigala, Marianna
(
ed.
);
Christou, Evangelos
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011549519
Saved in:
3
Toward a taxonomy of virtual communities from a value cocreation perspective
Rodríguez-López, Nuria
;
Diz-Comesaña, M. Eva
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1166-1173
Persistent link: https://www.econbiz.de/10011627313
Saved in:
4
Hold the line! : exploring the brand community coping process
Weijo, Henri
;
Rintamäki, Jukka
-
2014
Persistent link: https://www.econbiz.de/10010475689
Saved in:
5
Rethinking and improving the health care service through interactive web technologies
Caridá, Angela
;
Colurcio, Maria
;
Melia, Monia
- In:
Managing consumer services : factory or theater?
,
(pp. 191-210)
.
2014
Persistent link: https://www.econbiz.de/10010478139
Saved in:
6
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Word of mouth and social media
,
(pp. 20-40)
.
2014
Persistent link: https://www.econbiz.de/10010409814
Saved in:
7
New B2B methods, techniques and technologies for capturing insights of major account managers : developing B2B communities for energy supply
Sood, Suresh C.
;
Pattinson, Hugh M.
- In:
Field guide to case study research in …
,
(pp. 227-253)
.
2014
Persistent link: https://www.econbiz.de/10011413821
Saved in:
8
Individualistic philanthropy : the paradox of embodied participation for health-related fund-raising campaigns
Robert, Julie
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
4
,
pp. 261-274
Persistent link: https://www.econbiz.de/10010439321
Saved in:
9
Process Mining : Fallstudie leginda.de
Thaler, Tom
;
Fettke, Peter
;
Loos, Peter
- In:
HMD : Praxis der Wirtschaftsinformatik
50
(
2013
)
293
,
pp. 56-65
Persistent link: https://www.econbiz.de/10010193429
Saved in:
10
Induktive unscharfe Datenassoziierung : Fallstudien enersis suisse AG
Kaufmann, Michael
;
Koller, Thomas
;
Kurochkina, Daria
- In:
HMD : Praxis der Wirtschaftsinformatik
50
(
2013
)
293
,
pp. 45-55
Persistent link: https://www.econbiz.de/10010193430
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