Toward a taxonomy of virtual communities from a value cocreation perspective
Nuria Rodríguez-López and M. Eva Diz-Comesaña
| Year of publication: |
December 2016
|
|---|---|
| Authors: | Rodríguez-López, Nuria ; Diz-Comesaña, M. Eva |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 12, p. 1166-1173
|
| Subject: | Social Web | Social web | Kundenintegration | Customer integration | Klassifikation | Classification | Webanalyse | Web analytics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Other identifiers: | 10.1002/mar.20954 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011627313