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subject:"Measurement"
~person:"Farsky, Mario"
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Search: subject_exact:"Markenimage"
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Measurement
Markenimage
8
Brand image
7
Messung
6
Consumer behaviour
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2010
1
Advertising effects
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Brand image measurement
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Brand-anchored conjoint
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Farsky, Mario
Sattler, Henrik
5
Bentele, Günter
4
Goldfarb, Avi
4
Hoepfner, Jörg
4
Lehmann, Donald R.
4
Moorthy, Sridhar
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Cho, Eunjoo
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Die Betriebswirtschaft : DBW
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Research papers on marketing and retailing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
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1
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
2
Entwicklung und empirische Anwendung eines neuen Instruments zur Imagemessung am Beispiel von Universitäten
Farsky, Mario
;
Völckner, Franziska
- In:
Die Betriebswirtschaft : DBW
68
(
2008
)
6
,
pp. 706-728
Persistent link: https://www.econbiz.de/10003780065
Saved in:
3
Wie werden Markenimages gemessen? : eine empirische Bestandsaufnahme
Farsky, Mario
;
Sattler, Henrik
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
2
,
pp. 52-55
Persistent link: https://www.econbiz.de/10003502733
Saved in:
4
Golden -i-: Konzeption und empirische Validitätsüberprüfung eines neuen Instrumentes zur Messung von Markenimages
Farsky, Mario
;
Eggers, Felix
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
2
,
pp. 105-118
Persistent link: https://www.econbiz.de/10003461584
Saved in:
5
Image measurement with Golden - i - : a technical report
Farsky, Mario
;
Eggers, Felix
-
2006
Persistent link: https://www.econbiz.de/10003515666
Saved in:
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