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subject:"Media economics"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Consumer behaviour"
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Media economics
Consumer behaviour
Brand architecture
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Brand image
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Brand management
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Corporate brand credibility
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Corporate brand image
1
Corporate reputation
1
Event commercialization
1
Event marketing
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Event reputation
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Asia Pacific journal of marketing and logistics
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
CESifo working papers
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European journal of marketing : EJM
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Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
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Information economics and policy : IEP
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Psychology & marketing
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Sport management review
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Sportveranstaltungen zwischen Liga- und Medieninteressen : [Jahrestagung des Arbeitskreises "Sportökonomie" am 14. und 15. April 2000 in Köln]
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The journal of media economics
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Contemporary research in sports economics : proceedings of the 5th ESEA Conference
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Cultural studies and anti-consumerism : a critical encounter
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DUV / Wirtschaftswissenschaft
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Der Rundfunk als privates und öffentliches Gut : 25 Jahre Institut für Rundfunkökonomie
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Die Sportbranche : Wachstum - Wettbewerb - Wirtschaftlichkeit
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Die Ökonomie des Sports in den Medien
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Discussion paper / Institute of Social and Economic Research
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Diskussionsbeiträge aus dem Institut für Volkswirtschaftslehre, Universität Hohenheim
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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Economic development : journal of the Institute of Economics, Skopje
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Handbuch Medienmanagement
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International journal of sport finance
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International journal of sport management and marketing : IJSMM
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Jahrbuch Seniorenmarketing
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Journal of behavioral and experimental economics
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Journal of consumer behaviour : an international research review
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The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
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