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subject:"Media industries"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of Indian culture and business management"
~subject:"Konsumentenverhalten"
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Media industries
Konsumentenverhalten
Fernsehen
5
Television
5
Advertising effects
4
Werbewirkung
4
Fernsehwerbung
3
Television advertising
3
Consumer behaviour
2
Fernsehprogramm
2
Television programme
2
Advertising
1
Advertising planning
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Comparison
1
Credibility
1
Distribution channel
1
Duplication of viewing
1
Europa
1
Europe
1
Glaubwürdigkeit
1
Hörfunkwerbung
1
India
1
Indien
1
Lead-in
1
Longitudinal research
1
Loyalty
1
Markenführung
1
Markenimage
1
Media usage
1
Mediennutzung
1
Program scheduling
1
Programme promotions
1
Radio advertising
1
Relationship marketing
1
Sales promotion
1
Scheduling problem
1
Scheduling-Verfahren
1
Space technology
1
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2
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Bakshi, Madhupa
1
Hartnett, Nicole
1
Khan, Bilal Mustafa
1
Mishra, Prashant
1
Romaniuk, Jenni
1
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European journal of marketing : EJM
International journal of Indian culture and business management
Kom / Kommission der Europäischen Gemeinschaften
3
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
3
SpringerLink / Bücher
3
Houghton Mifflin Adviser in Marketing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Marketing intelligence & planning
2
NBER Working Paper
2
NBER working paper series
2
Strategien erfolgreicher TV-Marken : eine internationale Analyse
2
Working paper / National Bureau of Economic Research, Inc.
2
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Antitrust, regulation, and competition
1
Arts and the market
1
BLM-Schriftenreihe
1
CPB discussion paper
1
Comedia series
1
DUV / Wirtschaftswissenschaft
1
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
1
Die Ökonomie des Sports in den Medien
1
Dienstleistung der Zukunft : Märkte, Unternehmen und Infrastrukturen im Wandel ; Ergebnisse der Tagung des BMBF vom 28. und 29. Juni 1995 in Berlin
1
Diskussionsbeiträge aus dem Institut für Volkswirtschaftslehre, Universität Hohenheim
1
Dokument / Kommission der Europäischen Gemeinschaften
1
Economic development : journal of the Institute of Economics, Skopje
1
Electronic markets : the international journal on networked business
1
European Sport management quarterly : ESMQ
1
European research on management and business economics
1
Europäische Hochschulschriften / 40
1
Faculty & research / Insead : working paper series
1
Gesellschaft - Moderation & Präsentation - Medientechnik
1
Göteborgsstudier i journalistik och masskommunikation
1
HWWA-Report
1
IZA Discussion Paper
1
Information economics and policy : IEP
1
International business and economics research journal
1
International journal of Indian culture and business management : IJICBM
1
International journal of consumer studies
1
International journal of sport finance
1
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1
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
2
The effect of content credibility on consumer-based brand equity : the case of Indian television channels
Bakshi, Madhupa
;
Khan, Bilal Mustafa
;
Mishra, Prashant
- In:
International journal of Indian culture and business …
8
(
2014
)
3
,
pp. 329-344
Persistent link: https://www.econbiz.de/10010401590
Saved in:
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