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subject:"Media usage"
~isPartOf:"55plus Marketing : Zukunftsmarkt Senioren"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of media economics"
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Media usage
Fernsehwerbung
21
Television advertising
21
Mediennutzung
8
Theorie
8
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8
Advertising effects
5
Werbewirkung
5
Fernsehprogramm
4
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USA
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1955-2003
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Kind, Hans Jarle
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Bleier, Alexander
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Fossen, Beth L.
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Keiding, Hans
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Nilssen, Tore
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Roson, Roberto
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Schjelderup, Guttorm
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Shi, Yang
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Strauch, Hans-Joachim
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55plus Marketing : Zukunftsmarkt Senioren
Journal of the Academy of Marketing Science
The journal of media economics
Journal of advertising research
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Young consumers : insight and ideas for responsible marketers
3
DICE discussion paper
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
2
Arts and the market
1
Breaking new ground in theory and practice
1
CESifo Working Paper Series
1
CESifo working papers
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CORE discussion paper : DP
1
Department of Economics, University Ca' Foscari of Venice Research Paper
1
Der Markt : international journal of marketing
1
Discussion paper / Centre for Economic Policy Research
1
Economic development : journal of the Institute of Economics, Skopje
1
European journal of marketing : EJM
1
IWQW discussion paper series
1
Innovation in advertising and branding communication
1
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sport finance
1
JMM : the international journal on media management
1
Jahrbuch Seniorenmarketing
1
Journal of business research : JBR
1
Journal of economics & management strategy : JEMS
1
Journal of marketing research : JMR
1
Journal of media business studies
1
Journal of promotion management : JPM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
LICOS discussion paper series / LICOS Centre for Institutions and Economic Performance : discussion paper
1
Marketing Science
1
Marketing science
1
Memorandum / Department of Economics, University of Oslo
1
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
1
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ECONIS (ZBW)
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1
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
2
Genuine liking or the need for closure? : the differential effects of consumers' TV drama viewing motivations on commercial viewership
Shi, Yang
;
Wang, Tingting
- In:
The journal of media economics
32
(
2019
)
3/4
,
pp. 57-81
Persistent link: https://www.econbiz.de/10012588688
Saved in:
3
Advertising content and television advertising avoidance
Wilbur, Kenneth C.
- In:
The journal of media economics
29
(
2016
)
2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011742231
Saved in:
4
Equilibria in a random viewer model of television broadcasting
Hansen, Bodil O.
;
Keiding, Hans
- In:
The journal of media economics
27
(
2014
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10010356834
Saved in:
5
Ad pricing by multi-channel platforms : how to make viewers and advertisers prefer the same channel?
Foros, Øystein
;
Kind, Hans Jarle
;
Schjelderup, Guttorm
- In:
The journal of media economics
25
(
2012
)
3
,
pp. 133-146
Persistent link: https://www.econbiz.de/10009681642
Saved in:
6
Price discrimination and audience composition in advertising-based broadcasting
Roson, Roberto
- In:
The journal of media economics
21
(
2008
)
4
,
pp. 234-257
Persistent link: https://www.econbiz.de/10003805063
Saved in:
7
Competition for viewers and advertisers in a TV oligopoly
Kind, Hans Jarle
;
Nilssen, Tore
;
Sørgard, Lars
- In:
The journal of media economics
20
(
2007
)
3
,
pp. 211-233
Persistent link: https://www.econbiz.de/10003559720
Saved in:
8
Kritisch, vital und kaufkräftig : Best Ager vor dem Fernseher
Strauch, Hans-Joachim
- In:
55plus Marketing : Zukunftsmarkt Senioren
,
(pp. 265-280)
.
2006
Persistent link: https://www.econbiz.de/10003332571
Saved in:
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