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subject:"Mediennutzung"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Children"
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Search: subject_exact:"Television commercials"
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Mediennutzung
Children
Fernsehwerbung
27
Television advertising
27
Advertising effects
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Werbewirkung
21
USA
7
United States
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Bakir, Aysen
2
Cauberghe, Verolien
2
Bellman, Steven
1
Brocato, E. Deanne
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Fosu, Ignatius
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Gentile, Douglas A.
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Hudders, Liselot
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Ji-Song, Mindy
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Kazakova, Snezhanka
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Labyt, Christophe
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Laczniak, Russell N.
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Maier, Julia A.
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Merchant, Altaf
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Panic, Katarina
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Rose, Gregory
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Schweda, Anika
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Varan, Duane
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Warren, Ron
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
11
The journal of media economics
6
Young consumers : insight and ideas for responsible marketers
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Marketing intelligence & planning
4
Breaking new ground in theory and practice
3
International journal of consumer studies
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Advertising and violence : concepts and perspectives
2
DICE discussion paper
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
NBER Working Paper
2
NBER working paper series
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Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
2
Working paper / National Bureau of Economic Research, Inc.
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55plus Marketing : Zukunftsmarkt Senioren
1
Arts and the market
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CESifo Working Paper Series
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CORE discussion paper : DP
1
Challenges in an age of dis-engagement
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Department of Economics, University Ca' Foscari of Venice Research Paper
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Der Markt : international journal of marketing
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Discussion paper / Centre for Economic Policy Research
1
Economic development : journal of the Institute of Economics, Skopje
1
Economic research
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Economics and human biology
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European journal of marketing : EJM
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Europäische Kulturen in der Wirtschaftskommunikation
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Food policy : economics planning and politics of food and agriculture
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Forschungsgruppe Konsum und Verhalten
1
Frontrunners or copycats?
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Gabler Edition Wissenschaft
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Gabler Research / Forschungsgruppe Konsum und Verhalten
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ECONIS (ZBW)
7
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1
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7
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1
The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10011633841
Saved in:
2
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
3
Fantasy in food advertising targeted at children
Rose, Gregory
;
Merchant, Altaf
;
Bakir, Aysen
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 75-90
Persistent link: https://www.econbiz.de/10009738526
Saved in:
4
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Saved in:
5
The residual impact of avoided television advertising
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10003962672
Saved in:
6
Television commercial violence potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas A.
;
Laczniak, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 95-107
Persistent link: https://www.econbiz.de/10008860325
Saved in:
7
Dual-modality disclaimers, emotional appeals, and production techniques in food advertising airing during programs rated for children : is there a good balance?
Wicks, Jan DeBlanc
;
Warren, Ron
;
Fosu, Ignatius
;
Wicks, …
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 93-105
Persistent link: https://www.econbiz.de/10003931183
Saved in:
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