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subject:"Medienpolitik"
~isPartOf:"Berichtsband der Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK)"
~isPartOf:"JMM : the international journal on media management"
~subject:"Markenführung"
~subject:"United States"
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Search: subject_exact:"Mediensektor"
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Medienpolitik
Markenführung
United States
Media industries
43
Mediensektor
43
USA
9
Media management
6
Medienmanagement
6
Communication media
4
Entrepreneurs
4
Kommunikationsmedien
4
Social Web
4
Social web
4
Strategic management
4
Strategisches Management
4
Unternehmer
4
Bibliometrics
3
Bibliometrie
3
Brand management
3
Business model
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Digital media
3
Digitale Medien
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Geschäftsmodell
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Hoag, Anne
2
Adams-Bloom, Terry
1
Bonini, Tiziano
1
Chan-Olmsted, Sylvia M.
1
Cleary, Johanna
1
Compaine, Benjamin
1
Gerth, Matthias A.
1
Graybeal, Geoffrey M.
1
Jones, Myrtle
1
Lawson-Borders, Gracie
1
Mast, Claudia
1
McDowell, Walter S.
1
Pais, Ivana
1
Price Schultz, Cindy J.
1
Rademacher, Patrick
1
Schultz, Brad
1
Sheffer, Mary Lou
1
Siegert, Gabriele
1
Sindik, Amy
1
Vukanovic, Zvezdan
1
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Jahrestagung zum Thema Markt - Macht - Medien <1995, Stuttgart>
1
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Berichtsband der Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK)
JMM : the international journal on media management
The journal of media economics
13
Journal of media business studies
11
Working paper / National Bureau of Economic Research, Inc.
7
Schriften zur Medienwirtschaft und zum Medienmanagement
6
LEA's communication series
5
SpringerLink / Bücher
5
Discussion paper / Centre for Economic Policy Research
4
Media brands and branding
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
HWWA-Report
3
Information economics and policy : IEP
3
Journal of open innovation : technology, market, and complexity
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
Discussion paper series / IZA
2
Discussion papers / Stanford Institute for Economic Policy Research
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Gabler Research / Innovatives Markenmanagement
2
Handbook on the economics of the media
2
Harvard business review : HBR
2
Intereconomics : review of European economic policy
2
Journal of cultural economics
2
Journal of economic issues : jei
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Media and convergence management
2
Media economics in Europe
2
Media management and economics series
2
Medienmanagement und E-Business
2
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
2
Research
2
Schriften zu Marketing und Management
2
Springer eBook Collection
2
Studienbücher zur Kommunikations- und Medienwissenschaft
2
The American economic review
2
Working paper
2
A National Bureau of Economic Research conference report
1
A UNSW Press book
1
AEI studies
1
Acta Universitatis Wratislaviensis : AUW
1
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ECONIS (ZBW)
13
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1
You can't do that! : a case study of rural and urban media entrepreneur experience
Price Schultz, Cindy J.
;
Jones, Myrtle
- In:
JMM : the international journal on media management
19
(
2017
)
1
,
pp. 11-28
Persistent link: https://www.econbiz.de/10011696365
Saved in:
2
Media entrepreneurship programs : emerging isomorphic patterns
Sindik, Amy
;
Graybeal, Geoffrey M.
- In:
JMM : the international journal on media management
19
(
2017
)
1
,
pp. 55-76
Persistent link: https://www.econbiz.de/10011696373
Saved in:
3
Hacking public service media funding : a scenario for rethinking the license fee as a form of civic crowdfunding
Bonini, Tiziano
;
Pais, Ivana
- In:
JMM : the international journal on media management
19
(
2017
)
2
,
pp. 123-143
Persistent link: https://www.econbiz.de/10011706521
Saved in:
4
Factors supporting and hindering new entry in media markets : a study of media entrepreneurs
Compaine, Benjamin
;
Hoag, Anne
- In:
JMM : the international journal on media management
14
(
2012
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10009549272
Saved in:
5
Brand identity-driven decision making by journalists and media managers : the MBAC model as a theoretical framework
Siegert, Gabriele
;
Gerth, Matthias A.
;
Rademacher, Patrick
- In:
JMM : the international journal on media management
13
(
2011
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10009127897
Saved in:
6
The brand management crisis facing the business of journalism
McDowell, Walter S.
- In:
JMM : the international journal on media management
13
(
2011
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10009127898
Saved in:
7
Media branding in a changing world : challenges and opportunities 2.0
Chan-Olmsted, Sylvia M.
- In:
JMM : the international journal on media management
13
(
2011
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10009127900
Saved in:
8
More than a mouse trap : effective business models in a digital world
Lawson-Borders, Gracie
- In:
JMM : the international journal on media management
12
(
2010
)
1
,
pp. 41-45
Persistent link: https://www.econbiz.de/10008653936
Saved in:
9
Global paradigm shift : strategic management of new and digital media in new and digital economics
Vukanovic, Zvezdan
- In:
JMM : the international journal on media management
11
(
2009
)
2
,
pp. 81-90
Persistent link: https://www.econbiz.de/10003854585
Saved in:
10
Staking a claim for social responsibility : an argument for the dual responsibility model
Adams-Bloom, Terry
;
Cleary, Johanna
- In:
JMM : the international journal on media management
11
(
2009
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10003832075
Saved in:
1
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