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subject:"Medienpolitik"
~isPartOf:"Informationelles Vertrauen für die Informationsgesellschaft"
~isPartOf:"Journal of media business studies"
~subject:"Brand management"
~subject:"media management"
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Medienpolitik
Brand management
media management
Media industries
65
Mediensektor
65
Communication media
31
Kommunikationsmedien
31
Strategic management
10
Strategisches Management
10
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9
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Informationelles Vertrauen für die Informationsgesellschaft
Journal of media business studies
Schriften zur Medienwirtschaft und zum Medienmanagement
5
SpringerLink / Bücher
5
JMM : the international journal on media management
4
Media brands and branding
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
HWWA-Report
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Journal of open innovation : technology, market, and complexity
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LEA's communication series
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Gabler Research / Innovatives Markenmanagement
2
Medienmanagement und E-Business
2
Research
2
Schriften zu Marketing und Management
2
Studienbücher zur Kommunikations- und Medienwissenschaft
2
A National Bureau of Economic Research conference report
1
Acta Universitatis Wratislaviensis : AUW
1
Applied economics
1
Beiträge zur Kommunikations- und Medienpolitik
1
Beiträge zur Rundfunkökonomie
1
Berichtsband der Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK)
1
Brand Content : die Marke als Medienereignis
1
CPB document
1
Departmental working papers / United States Naval Academy Department of Economics
1
Discontented miracle : growth, conflict, and institutional adaptations in China
1
Dissertationen der Universität Wien
1
Documents de travail
1
Effiziente Medienregulierung : Marktdefizite oder Regulierungsdefizite?
1
Empirische und theoretische Analysen aktueller wirtschafts- und finanzpolitischer Fragestellungen
1
Engaging consumers through branded entertainment and convergent media
1
Enhancing knowledge development in marketing ; Vol. 21
1
European journal of international management : EJIM
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Gabler Research
1
Gabler Research / Schriften zur Unternehmensentwicklung
1
Global public goods : international cooperation in the 21st century
1
Gute Regeln oder Wirtschaftslenkung? : Europas neue Herausforderungen ; [Jahrestagung des Wirtschaftspolitischen Ausschusses des Vereins für Socialpolitik, die vom 15. - 17. März 2011 in Goslar stattfand]
1
HWWA-Report : Forschungsarbeiten von Mitarbeitern des Hamburgischen Welt-Wirtschafts-Archivs (HWWA)
1
Handbook of research on social and economic development in the European Union
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ECONIS (ZBW)
18
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1
Exploring the dimensions of media brand trust : a contemporary integrative approach
Chan-Olmsted, Sylvia M.
;
Kim, Julia Hyehyun
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 109-135
Persistent link: https://www.econbiz.de/10014234987
Saved in:
2
The influence of entertainment, utility and pass time on consumer brand engagement for news media brands : a mediation model
Riskos, Kyriakos
;
Hatzithomas, Leonidas
;
Dekoulou, Paraskevi
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012821105
Saved in:
3
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
4
Transforming media : reviewing the issues and contexts of change in media management research
Malmelin, Nando
;
Virta, Sari
;
Kuismin, Ari
- In:
Journal of media business studies
19
(
2022
)
3
,
pp. 203-224
Persistent link: https://www.econbiz.de/10013357162
Saved in:
5
Information search, behavioural economics, and relevance decisions in the online media industry : how strongly do the algorithms of intermediaries influence the relevance evaluatio...
Gundlach, Hardy
;
Hofmann, Ulrich
- In:
Journal of media business studies
18
(
2021
)
3
,
pp. 179-198
Persistent link: https://www.econbiz.de/10012596676
Saved in:
6
Critical creativity : managing creativity as a strategic resource in media organisations
Malmelin, Nando
;
Virta, Sari
- In:
Journal of media business studies
18
(
2021
)
3
,
pp. 199-213
Persistent link: https://www.econbiz.de/10012596677
Saved in:
7
Non-journalistic competitors of news media brands on Google and YouTube : from solid competition to a liquid media market
Krebs, Isabelle
;
Bachmann, Philipp
;
Siegert, Gabriele
; …
- In:
Journal of media business studies
18
(
2021
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10012440225
Saved in:
8
How users approach novel media products : brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market
Rahe, Vanessa
;
Buschow, Christopher
;
Schlütz, Daniela
- In:
Journal of media business studies
18
(
2021
)
1
,
pp. 45-58
Persistent link: https://www.econbiz.de/10012440226
Saved in:
9
Brand co-creation in multichannel media environments : a narrative approach
Bange, Saara
;
Moisander, Johanna
;
Järventie-Thesleff, Rita
- In:
Journal of media business studies
17
(
2020
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10012256232
Saved in:
10
Patterns of structural and sequential ambidexterity in cross-border media management
Nölleke-Przybylski, Pamela
;
Rimscha, M. Bjørn von
; …
- In:
Journal of media business studies
16
(
2019
)
2
,
pp. 126-152
Persistent link: https://www.econbiz.de/10012176971
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