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subject:"Messe"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Veranstaltungswirtschaft"
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Messe
Veranstaltungswirtschaft
Trade fair
11
B-to-B-Marketing
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Business-to-business marketing
6
Messebeteiligung
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Trade fair participation
4
Beziehungsmarketing
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Lieferantenmanagement
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Marketingmanagement
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Sarmento, Maria
2
Simões, Cláudia
2
Balaji, M. S.
1
Bathelt, Harald
1
Berne, Carmen
1
Borchardt, Miriam
1
Dawson, Bonnie K.
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Drapeau, Nancy
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Farhangmehr, Minoo
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Feng, Chongyi
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García-Uceda, M. E.
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Geiger, Albert
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Golfetto, Francesca
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Gopalakrishna, Srinath
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Haon, Christophe
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Jha, Subhash
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Kim, Sang Yong
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Lawrence, Justin M.
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Lee, Chang Hyun
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Malthouse, Edward C.
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Medway, Dominic
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Palmer, Mark
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Pereira, Giancarlo Medeiros
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Ranjan, Kumar Rakesh
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Rinallo, Diego
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Sarin, Shikhar
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Sego, Trina
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Sharma, Arun
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Skallerud, Kåre
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Tafesse, Wondwesen
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Industrial marketing management : the international journal for industrial and high-tech firms
Trade show management : planning, implementing and controlling of trade shows, conventions and events
38
Ifo-Schnelldienst
18
SpringerLink / Bücher
16
Tourism management : research, policies, practice
15
Kongresse, Tagungen und Events : Potenziale, Strategien und Trends der Veranstaltungswirtschaft
13
International journal of hospitality management
11
Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region
11
Research
10
The journal of business & industrial marketing
10
Events und Wege aus der Krise : "The New Normal" aus Sicht von Wissenschaft und Praxis
9
Springer eBook Collection
9
Journal of travel and tourism marketing
8
Markenkommunikation und Beziehungsmarketing
8
Diskussionspapiere des Instituts für Messewirtschaft und Distributionsforschung / Universität zu Köln, Institut für Messewirtschaft und Distributionsforschung
6
Events und Erlebnis : Stand und Perspektiven der Eventforschung
6
International journal of contemporary hospitality management
6
Mannheimer Beiträge zur Betriebswirtschaftslehre
6
Tourism management perspectives : TMP
6
Aufgaben und Ziele der Messen in Deutschland
5
Betrieb von Sport- und Veranstaltungsimmobilien : Managementherausforderungen und Handlungsoptionen
5
Europäische Hochschulschriften / 5
5
Intereconomics : review of European economic policy
5
Stakeholder im Fokus : Management-Ansätze für Messeveranstalter
5
Studienreihe Messemanagement
5
Gabler Edition Wissenschaft
4
Journal of business-to-business marketing
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Economic geography
3
European journal of marketing : EJM
3
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
3
Events und Messen im digitalen Zeitalter : aktueller Stand und Perspektiven
3
Eye Tracking in der Sport- und Veranstaltungsbranche
3
Global business and finance review
3
Ifo-Studien zu Handels- und Dienstleistungsfragen
3
Journal of business research : JBR
3
Journal of promotion management : JPM
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Research in the sociology of organizations
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ECONIS (ZBW)
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1
Disconnect in trade show staffing : a comparison of exhibitor emphasis and attendee preferences
Haon, Christophe
;
Sego, Trina
;
Drapeau, Nancy
;
Sarin, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 581-595
Persistent link: https://www.econbiz.de/10012422362
Saved in:
2
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
3
Effect of service-related resources on employee and customer outcomes in trade shows
Jha, Subhash
;
Balaji, M. S.
;
Ranjan, Kumar Rakesh
; …
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 48-59
Persistent link: https://www.econbiz.de/10011990721
Saved in:
4
The evolving role of trade fairs in business : a systematic literature review and a research agenda
Sarmento, Maria
;
Simões, Cláudia
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 154-170
Persistent link: https://www.econbiz.de/10011904705
Saved in:
5
Economic geography and industrial marketing views on trade shows : collective marketing and knowledge circulation
Rinallo, Diego
;
Bathelt, Harald
;
Golfetto, Francesca
- In:
Industrial marketing management : the international …
61
(
2017
),
pp. 93-103
Persistent link: https://www.econbiz.de/10011704321
Saved in:
6
Theorizing temporary spatial clusters and institutional boundary-work in industrial marketing
Palmer, Mark
;
Medway, Dominic
;
Warnaby, Gary
- In:
Industrial marketing management : the international …
61
(
2017
),
pp. 104-113
Persistent link: https://www.econbiz.de/10011704324
Saved in:
7
A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 18-30
Persistent link: https://www.econbiz.de/10011730068
Saved in:
8
Applying a relationship marketing perspective to B2B trade fairs : the role of socialization episodes
Sarmento, Maria
;
Simões, Cláudia
;
Farhangmehr, Minoo
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 131-141
Persistent link: https://www.econbiz.de/10010481956
Saved in:
9
Co-innovation in networks of resources : a case study in the Chinese exhibition industry
Dawson, Bonnie K.
;
Young, Louise
;
Tu, Chenglin
;
Feng, …
- In:
Industrial marketing management : the international …
43
(
2014
)
3
,
pp. 496-503
Persistent link: https://www.econbiz.de/10010371712
Saved in:
10
Procurement cost reduction for customized non-critical items in an automotive supply chain : an action research project
Pereira, Giancarlo Medeiros
;
Sellitto, Miguel Afonso
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 28-35
Persistent link: https://www.econbiz.de/10008907892
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