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subject:"Messebeteiligung"
~person:"Busche, Manfred"
~person:"Johnston, Wesley J."
~person:"Tafesse, Wondwesen"
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Messebeteiligung
Trade fair participation
7
Marketing management
4
Marketingmanagement
4
Consumer behaviour
2
Konsumentenverhalten
2
Messe
2
Trade fair
2
B-to-B-Marketing
1
B2B marketing
1
Bibliometrics
1
Bibliometrie
1
Business-to-business marketing
1
Exhibition
1
Exhibitor attendance
1
Firm performance
1
Information dissemination
1
Informational efficiency
1
Informationseffizienz
1
Informationsverbreitung
1
Innovation management
1
Innovationsmanagement
1
Kaufentscheidung
1
Knowledge transfer
1
Literature review
1
Marketing resources
1
Purchase decision
1
Sales promotion
1
Theorie
1
Theory
1
Trade show
1
Trade show attendance
1
Trade show organization
1
USA
1
United States
1
Unternehmenserfolg
1
Verkaufsförderung
1
Visitor attendance
1
Wissenstransfer
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Busche, Manfred
Johnston, Wesley J.
Tafesse, Wondwesen
Kirchgeorg, Manfred
8
Weitzel, Günter
5
Springer, Christiane
4
Bettis-Outland, Harriette
3
Ermer, Beatrice
3
Gopalakrishna, Srinath
3
Möser, Nataliya
3
Ueding, Ralf
3
Wiedmann, Klaus-Peter
3
Arnold, Dieter
2
Bernard, Florian
2
Danne, Silvia
2
Eichhorn, Peter
2
Goehrmann, Klaus E.
2
Golfetto, Francesca
2
Jackson, Ulrike
2
Jin, Xin
2
Kassubek, Martin
2
Klante, Oliver
2
Knoll, Thorsten
2
Kreuter, Dirk
2
Kästner, Evelyn
2
Müller, Klaus
2
Neven, Peter
2
Prüser, Sven
2
Rinallo, Diego
2
Skallerud, Kåre
2
Spannagel, Rolf
2
Weber, Karin
2
Wolf, Antje
2
Zanger, Cornelia
2
Adams, Russell
1
Alberca Oliver, María del Pilar
1
Anguera-Torrell, Oriol
1
Baaken, Thomas
1
Barkowski, Dieter
1
Bathelt, Harald
1
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The journal of business & industrial marketing
2
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing and consumer services
1
Kompetenztransfer im Investitionsgütermarketing
1
Marketing für Innovationen : wie innovative Unternehmen die Bedürfnisse ihrer Kunden erfüllen
1
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ECONIS (ZBW)
7
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1
A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 18-30
Persistent link: https://www.econbiz.de/10011730068
Saved in:
2
Understanding how resource deployment strategies influence trade show organizers' performance effectiveness
Tafesse, Wondwesen
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1009-1025
Persistent link: https://www.econbiz.de/10010388099
Saved in:
3
Identifying factors affecting consumers purchase incidence at retail trade shows
Tafesse, Wondwesen
;
Korneliussen, Tor
- In:
Journal of retailing and consumer services
19
(
2012
)
4
,
pp. 438-444
Persistent link: https://www.econbiz.de/10009571253
Saved in:
4
Using trade show information to enhance company success : an empirical investigation
Bettis-Outland, Harriette
;
Johnston, Wesley J.
;
Wilson, …
- In:
The journal of business & industrial marketing
27
(
2012
)
5
,
pp. 384-391
Persistent link: https://www.econbiz.de/10009665561
Saved in:
5
Innovationsmarketing durch Messeengagements
Busche, Manfred
- In:
Marketing für Innovationen : wie innovative …
,
(pp. 277-284)
.
2010
Persistent link: https://www.econbiz.de/10008666464
Saved in:
6
The return on trade show information (RTSI) : a conceptual analysis
Bettis-Outland, Harriette
;
Cromartie, Jane S.
; …
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 268-271
Persistent link: https://www.econbiz.de/10003976054
Saved in:
7
Die Messe als Instrument des Kompetenztransfers
Busche, Manfred
- In:
Kompetenztransfer im Investitionsgütermarketing
,
(pp. 157-169)
.
1997
Persistent link: https://www.econbiz.de/10001299649
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