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subject:"Mexico"
~person:"Lee, Jung Eun"
~subject:"Produktgestaltung"
~subject:"SME"
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The effects of apparel names and visual complexity of apparel design on consumers' apparel product attitudes : a mental imagery perspective
Lee, Jung Eun
;
Shin, Eonyou
- In:
Journal of business research : JBR
120
(
2020
),
pp. 407-417
Persistent link: https://www.econbiz.de/10012417147
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