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subject:"Mobile Business"
~isPartOf:"Information systems and e-business management : ISeB"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Consumer behaviour"
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Search: subject_exact:"Mobile Telekommunikation"
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Mobile Business
Consumer behaviour
Mobile communications
22
Mobilkommunikation
22
Konsumentenverhalten
10
Mobile business
8
Mobile marketing
5
Mobile Anwendung
4
Mobile Marketing
4
Mobile application
4
Mobile phone
4
Mobiltelefon
4
Innovation adoption
3
Innovation diffusion
3
Innovationsakzeptanz
3
Innovationsdiffusion
3
Internet marketing
3
Online-Marketing
3
USA
3
United States
3
Advertising effects
2
Data security
2
Datensicherheit
2
E-commerce
2
Electronic Commerce
2
Kundenbindungsprogramm
2
Loyalty program
2
Marketing management
2
Marketingmanagement
2
Mobile advertising
2
Online retailing
2
Online-Handel
2
Personalization
2
Technischer Fortschritt
2
Technological change
2
Werbewirkung
2
Advertising
1
Age
1
Android Market
1
Australia
1
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9
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12
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12
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English
13
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Ha, Young
2
Im, Hyunjoo
2
Agrawal, Shiv Ratan
1
Andronoudi, Anna
1
Arbore, Alessandro
1
Baek, Tae Hyun
1
Chen, Yuan
1
Georgiadis, Christos K.
1
Hofacker, Charles F.
1
Huang, Danyu
1
Huang, Qiang
1
Jang, Moonkyoung
1
Kim, Donghui
1
Kim, Seeun
1
Kim, Youn-Kyung
1
Kushwaha, G. S.
1
Lee, Rumi
1
Li, Zhigang
1
Liu, Yong
1
Murillo, Enrique
1
Oh, Jungsuk
1
Park, Sangwook
1
Rodriguez, Michael
1
Shin, Nina
1
Soscia, Isabella
1
Stiakakis, Emmanouil
1
Strader, Troy J.
1
Trainor, Kevin
1
Wang, Meng
1
Yang, Hua
1
Yoo, Byungjoon
1
Yoo, Kyunga
1
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Information systems and e-business management : ISeB
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
61
Telecommunications policy : the international journal of digital economy, data sciences and new media
41
Technological forecasting & social change : an international journal
26
Journal of business research : JBR
20
Information systems research : ISR
18
International journal of business information systems : IJBIS
18
SpringerLink / Bücher
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
International journal of e-business research : an official publication of the Information Resources Management Association
13
International journal of hospitality management
13
Cogent business & management
12
International journal of electronic business
11
International journal of internet marketing and advertising : IJIMA
11
Trends in mobile technology and business in the Asia-Pacific region
11
Asia Pacific journal of marketing and logistics
10
International journal of bank marketing
10
International journal of business innovation and research
10
International journal of electronic marketing and retailing : IJEMR
9
Journal of payments strategy & systems
9
The international journal of bank marketing : IJBM
9
Electronic commerce research
8
Handbook of research on mobile marketing management
8
International journal of consumer studies
8
International journal of retail & distribution management
8
Journal of hospitality marketing & management
8
Electronic markets : the international journal on networked business
7
Global business review
7
International journal of contemporary hospitality management
7
International journal of technology marketing : IJTMkt
7
Journal of global information management : an official publication of the Information Resources Management Association
7
Journal of strategic marketing
7
Service business
7
The journal of services marketing
7
The marketing review
7
Electronic commerce research and applications
6
Gabler Edition Wissenschaft
6
Handbook of research in mobile business : technical, methodological, and social perspectives
6
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ECONIS (ZBW)
13
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1
Does fun or freebie increase in-app purchase? : analyzing effects of enjoyment and item experience intention to purchase mobile game contents
Jang, Moonkyoung
;
Lee, Rumi
;
Yoo, Byungjoon
- In:
Information systems and e-business management : ISeB
19
(
2021
)
2
,
pp. 439-457
Persistent link: https://www.econbiz.de/10012616916
Saved in:
2
Research on personalized recommendation algorithm based on user preference in mobile e-commerce
Chen, Yuan
- In:
Information systems and e-business management : ISeB
18
(
2020
)
4
,
pp. 837-850
Persistent link: https://www.econbiz.de/10012416505
Saved in:
3
The impact of mobility, risk, and cost on the users' intention to adopt mobile payments
Liu, Yong
;
Wang, Meng
;
Huang, Danyu
;
Huang, Qiang
;
Yang, Hua
- In:
Information systems and e-business management : ISeB
17
(
2019
)
2/4
,
pp. 319-342
Persistent link: https://www.econbiz.de/10012139432
Saved in:
4
The moderation effects of mobile technology advancement and system barrier on m-commerce channel preference behavior
Shin, Nina
;
Kim, Donghui
;
Park, Sangwook
;
Oh, Jungsuk
- In:
Information systems and e-business management : ISeB
16
(
2018
)
1
,
pp. 125-154
Persistent link: https://www.econbiz.de/10011849781
Saved in:
5
Attitudes toward mobile search ads : a study among Mexican millennials
Murillo, Enrique
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10011699258
Saved in:
6
The impact of mobile marketing initiatives on customers' attitudes and behavioural outcomes
Kushwaha, G. S.
;
Agrawal, Shiv Ratan
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 150-176
Persistent link: https://www.econbiz.de/10011567057
Saved in:
7
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
;
Baek, Tae Hyun
;
Kim, Youn-Kyung
;
Yoo, Kyunga
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
Saved in:
8
A conceptual model of the drivers and outcomes of mobile CRM application adoption
Rodriguez, Michael
;
Trainor, Kevin
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10011555654
Saved in:
9
Users' perceptions about mobile security breaches
Stiakakis, Emmanouil
;
Georgiadis, Christos K.
; …
- In:
Information systems and e-business management : ISeB
14
(
2016
)
4
,
pp. 857-882
Persistent link: https://www.econbiz.de/10011673350
Saved in:
10
Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
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