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subject:"Mobile Business"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Social web"
~subject:"Wettbewerb"
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Search: subject_exact:"Mobile Telekommunikation"
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Mobile Business
Social web
Wettbewerb
Mobile communications
12
Mobilkommunikation
12
Consumer behaviour
11
Konsumentenverhalten
11
Internet marketing
10
Online-Marketing
10
Mobile Marketing
7
Mobile business
7
Mobile marketing
7
Mobile phone
6
Mobiltelefon
6
Advertising
5
Advertising effects
5
Innovation adoption
5
Innovationsakzeptanz
5
Werbewirkung
5
Werbung
5
mobile advertising
4
Social Web
3
Beziehungsmarketing
2
China
2
Cultural identity
2
Kulturelle Identität
2
Relationship marketing
2
SMS
2
USA
2
United States
2
short message service
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Beijing
1
Brand
1
Brand loyalty
1
Brand management
1
Breitbandkommunikation
1
Broadband communications
1
Confidence
1
Consumer attitudes
1
Customer satisfaction
1
Data protection
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Aghniadi
1
Aramendia-Muneta, Maria Elena
1
Arnita, Devi
1
Bakr, Yousra
1
Doğan, Seden
1
Elwalda, Abdulaziz
1
Erkan, Ismail
1
Greve, Goetz
1
Jiang, Pingjun
1
Kini, Ranjan B.
1
Nardali, Sinan
1
Nasution, Reza Ashari
1
Olarte-Pascual, Cristina
1
Papadopoulou, Panagiota
1
Pelet, Jean-Eric
1
Pierce, Meghan
1
Rahman, Mushfiqur
1
Tolba, Ahmed
1
Zhao-Serrano, Qianyu
1
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International journal of internet marketing and advertising : IJIMA
Telecommunications policy : the international journal of digital economy, data sciences and new media
35
Journal of retailing and consumer services
30
Technological forecasting & social change : an international journal
19
Information systems research : ISR
14
Journal of business research : JBR
12
SpringerLink / Bücher
12
International journal of business information systems : IJBIS
11
Trends in mobile technology and business in the Asia-Pacific region
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of e-business research : an official publication of the Information Resources Management Association
10
International journal of bank marketing
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of payments strategy & systems
9
Discussion paper / Centre for Economic Policy Research
7
Electronic commerce research
7
Electronic markets : the international journal on networked business
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of networking and virtual organisations : IJNVO
7
The international journal of bank marketing : IJBM
7
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
6
Handbook of research in mobile business : technical, methodological, and social perspectives
6
Information economics and policy : IEP
6
International journal of industrial organization
6
International journal of retail & distribution management
6
Business horizons
5
Gabler Edition Wissenschaft
5
Information systems and e-business management : ISeB
5
International journal of electronic business
5
International journal of technology marketing : IJTMkt
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of internet commerce
5
Journal of organizational computing and electronic commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
NET Institute Working Paper
5
Tourism management perspectives : TMP
5
Asia Pacific journal of marketing and logistics
4
Cogent business & management
4
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ECONIS (ZBW)
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1
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
Saved in:
2
Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
Saved in:
3
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
4
Text me on WhatsApp, let us talk about brands! : the power of mobile word of mouth on mobile purchase intention
Erkan, Ismail
;
Elwalda, Abdulaziz
;
Rahman, Mushfiqur
; …
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 218-234
Persistent link: https://www.econbiz.de/10012140343
Saved in:
5
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
6
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
7
Social media and m-commerce
Pelet, Jean-Eric
;
Papadopoulou, Panagiota
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
Saved in:
8
Special issue: Social media and mobile marketing innovations
Greve, Goetz
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011387771
Saved in:
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