Text me on WhatsApp, let us talk about brands! : the power of mobile word of mouth on mobile purchase intention
Ismail Erkan, Abdulaziz Elwalda, Mushfiqur Rahman, Seden Doğan, Sinan Nardali
| Year of publication: |
2019
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|---|---|
| Authors: | Erkan, Ismail ; Elwalda, Abdulaziz ; Rahman, Mushfiqur ; Doğan, Seden ; Nardali, Sinan |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 13.2019, 3, p. 218-234
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| Subject: | mobile word of mouth | MWOM | mobile purchase intention | messaging applications | WhatsApp | information acceptance model | IACM | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Innovationsakzeptanz | Innovation adoption | Mobiltelefon | Mobile phone | Social Web | Social web | Mobile Business | Mobile business |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2019.102558 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012140343