Mobile word of mouth in mobile messaging applications : an exploration of its antecedents and consequences
Ismail Erkan, Fulya Acikgoz, Abdulaziz Elwalda, Mushfiqur Rahman, Nisa Akin
| Year of publication: |
2021
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|---|---|
| Authors: | Erkan, Ismail ; Acikgoz, Fulya ; Elwalda, Abdulaziz ; Rahman, Mushfiqur ; Akin, Nisa |
| Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 37.2021, 1, p. 45-62
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| Subject: | mobile word of mouth | m-WOM | messaging applications | WhatsApp | mobile purchase intention | Virales Marketing | Viral marketing | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Mobile Business | Mobile business |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIS.2021.115066 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012596442