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subject:"Mobile Business"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Search: subject_exact:"Mobile Telekommunikation"
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Mobile Business
Mobile communications
12
Mobilkommunikation
12
Consumer behaviour
11
Konsumentenverhalten
11
Internet marketing
10
Online-Marketing
10
Mobile Marketing
7
Mobile business
7
Mobile marketing
7
Mobile phone
6
Mobiltelefon
6
Advertising
5
Advertising effects
5
Innovation adoption
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Innovationsakzeptanz
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Werbewirkung
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Werbung
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mobile advertising
4
Social Web
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Social web
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Beziehungsmarketing
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China
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Cultural identity
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Kulturelle Identität
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Relationship marketing
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SMS
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USA
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short message service
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Beijing
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Brand
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Brand loyalty
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Brand management
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Breitbandkommunikation
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Broadband communications
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Consumer attitudes
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Customer satisfaction
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Aghniadi
1
Aramendia-Muneta, Maria Elena
1
Arnita, Devi
1
Bakr, Yousra
1
Doğan, Seden
1
Elwalda, Abdulaziz
1
Erkan, Ismail
1
Jiang, Pingjun
1
Kini, Ranjan B.
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Nardali, Sinan
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Nasution, Reza Ashari
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Olarte-Pascual, Cristina
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Papadopoulou, Panagiota
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Pelet, Jean-Eric
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Pierce, Meghan
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Rahman, Mushfiqur
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Tolba, Ahmed
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Zhao-Serrano, Qianyu
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International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
24
Technological forecasting & social change : an international journal
15
International journal of business information systems : IJBIS
11
Journal of business research : JBR
11
SpringerLink / Bücher
11
Trends in mobile technology and business in the Asia-Pacific region
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Information systems research : ISR
10
International journal of bank marketing
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of payments strategy & systems
9
International journal of electronic marketing and retailing : IJEMR
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
The international journal of bank marketing : IJBM
7
Electronic commerce research
6
Electronic markets : the international journal on networked business
6
International journal of retail & distribution management
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
Business horizons
5
Gabler Edition Wissenschaft
5
Information systems and e-business management : ISeB
5
International journal of technology marketing : IJTMkt
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of internet commerce
5
Global mobile commerce : strategies, implementation, and case studies
4
Handbook of research in mobile business : technical, methodological, and social perspectives
4
Handbook of research on mobile marketing management
4
International journal of electronic business
4
International journal of electronic finance : IJEF
4
International journal of innovation and technology management
4
International journal of networking and virtual organisations : IJNVO
4
International journal of services, economics and management
4
Journal of global information management : an official publication of the Information Resources Management Association
4
Journal of organizational computing and electronic commerce
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Manufacturing & service operations management : M & SOM
4
Premier reference source
4
The marketing review
4
Cogent business & management
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ECONIS (ZBW)
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1
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
Saved in:
2
Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
Saved in:
3
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
4
Text me on WhatsApp, let us talk about brands! : the power of mobile word of mouth on mobile purchase intention
Erkan, Ismail
;
Elwalda, Abdulaziz
;
Rahman, Mushfiqur
; …
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 218-234
Persistent link: https://www.econbiz.de/10012140343
Saved in:
5
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
6
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
7
Social media and m-commerce
Pelet, Jean-Eric
;
Papadopoulou, Panagiota
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
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