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subject:"Mobile marketing"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~source:"econis"
~subject:"Brand management"
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Mobile marketing
Brand management
Internet marketing
35
Online-Marketing
35
Social Web
26
Social web
26
Consumer behaviour
20
Konsumentenverhalten
20
Beziehungsmarketing
13
Relationship marketing
13
Markenführung
10
Brand image
9
Markenimage
9
Advertising effects
7
Werbewirkung
7
Advertising
6
Werbung
6
Viral marketing
5
Virales Marketing
5
social media
5
Brand
4
Brand loyalty
4
Markenartikel
4
Markentreue
4
Online retailing
4
Online-Handel
4
brand loyalty
4
Confidence
3
Emotion
3
Social media influencers
3
Social network
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Soziales Netzwerk
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Vertrauen
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COVID-19
2
Coronavirus
2
Corporate disclosure
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Customer integration
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E-commerce
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Electronic Commerce
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Avis, Mark
1
Azar, Salim L.
1
Bogomolova, Svetlana
1
Bontour, Anne
1
Brace-Govan, Jan
1
Campos, Roberta Dias
1
Castro, Ana
1
Chou, En-Yi
1
Demsar, Vlad
1
Fernandes, Teresa
1
Haque, Mehruba
1
Helme-Guizon, Agnès
1
Jack, Gavin
1
Lee, Daisy
1
Lin, Cheng-Yu
1
Machado, Joana César
1
Magnoni, Fanny
1
Nascimento, Thaysa Costa do
1
Ng, Peggy M. L.
1
Noguti, Valeria
1
Sands, Sean
1
Santoso, Irene
1
Scholz, Joachim
1
Simon, Françoise
1
Smith, Andrew N.
1
Suarez, Maribel
1
Trinh, Giang
1
Vacas-de-Carvalho, Leonor
1
Waller, David
1
Wong, Amy
1
Wright, Malcolm
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
89
International journal of internet marketing and advertising : IJIMA
58
The journal of product & brand management
46
Journal of retailing and consumer services
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
The journal of brand management : an international journal
34
Journal of promotion management : innovations in planning and applied research
30
Journal of marketing communications
27
International journal of advertising : the review of marketing communications
25
SpringerLink / Bücher
21
Journal of promotion management : JPM
19
Business horizons
18
Marketing intelligence & planning
17
Cogent business & management
15
Journal of internet commerce
15
Journal of marketing
14
Tourism management : research, policies, practice
14
International journal of electronic marketing and retailing : IJEMR
13
European journal of marketing : EJM
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of advertising research
12
Journal of marketing management : MM
12
Psychology & marketing
12
Springer eBook Collection
12
Innovatives Markenmanagement
11
Asia Pacific journal of marketing and logistics
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of fashion marketing and management
10
Young consumers : insight and ideas for responsible marketers
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of advertising : the quarterly review of marketing communications
8
International journal of consumer studies
8
Journal of global marketing
8
Journal of international consumer marketing
8
Journal of strategic marketing
8
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ECONIS (ZBW)
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1
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
Saved in:
2
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
3
Understanding the brand and website effects of online loyalty : a mediation perspective
Wong, Amy
;
Haque, Mehruba
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 333-368
Persistent link: https://www.econbiz.de/10013206555
Saved in:
4
The social phenomenon of trolling : understanding the discourse and social practices of online provocation
Demsar, Vlad
;
Brace-Govan, Jan
;
Jack, Gavin
;
Sands, Sean
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1058-1090
Persistent link: https://www.econbiz.de/10012623854
Saved in:
5
Experimenting, partnering and bonding : a framework for the digital influencer-brand endorsement relationship
Nascimento, Thaysa Costa do
;
Campos, Roberta Dias
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10012395420
Saved in:
6
Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor
;
Azar, Salim L.
;
Machado, …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
Saved in:
7
Motivations to use social media : effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising
Noguti, Valeria
;
Waller, David
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1527-1555
Persistent link: https://www.econbiz.de/10012395566
Saved in:
8
Is digital advertising effective under conditions of low attention?
Santoso, Irene
;
Wright, Malcolm
;
Trinh, Giang
;
Avis, Mark
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1707-1730
Persistent link: https://www.econbiz.de/10012424268
Saved in:
9
The impact of university brand identification and eWOM behaviour on students' psychological well-being : a multi-group analysis among active and passive social media users
Lee, Daisy
;
Ng, Peggy M. L.
;
Bogomolova, Svetlana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 384-403
Persistent link: https://www.econbiz.de/10012249035
Saved in:
10
Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities
Fernandes, Teresa
;
Castro, Ana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 660-681
Persistent link: https://www.econbiz.de/10012249622
Saved in:
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