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subject:"Neuromarketing"
~subject:"Brand"
~subject:"Psychologie"
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Search: subject_exact:"Neurobiologie"
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Neuromarketing
Brand
Psychologie
Neurowissenschaften
813
Neuroscience
799
Consumer behaviour
186
Konsumentenverhalten
186
Kognition
148
Cognition
145
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99
Neuroökonomie
99
Emotion
75
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75
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73
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68
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66
neuroscience
53
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44
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43
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43
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43
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43
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40
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37
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37
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34
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33
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28
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27
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consumer neuroscience
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Hubert, Anita Mirja
7
Kenning, Peter
7
Plassmann, Hilke
7
Gutjahr, Gert
6
Smidts, Ale
5
Preilowski, Bruno
4
Scheier, Christian
4
Boksem, Maarten A. S.
3
Hoff, Karla Ruth
3
Hubert, Marco
3
Häusel, Hans-Georg
3
Karmarkar, Uma R.
3
Stiglitz, Joseph E.
3
Sánchez-Fernández, Juan
3
Agarwal, Sharad
2
Albrecht, Arnd
2
Bielefeld, Klaus W.
2
Bigné Alcañiz, J. Enrique
2
Bonga, Wellington Garikai
2
Burmann, Christoph
2
Camerer, Colin
2
Casado-Aranda, Luis-Alberto
2
Chan, Hang-Yee
2
Giraldi, Janaina de Moura Engracia
2
Held, Dirk
2
Hsu, Ming
2
Huettel, Scott A.
2
Knutson, Brian
2
Lee, Nick
2
Lindig, Henrike
2
Linzmajer, Marc
2
Nyoni, Thabani
2
Oliveira, Jorge Henrique Caldeira de
2
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2
Reimann, Martin
2
Seixas, Daniela
2
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2
Venkatraman, Vinod
2
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Jutta Richter-Altman RAM-Verlag
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Nomos Verlagsgesellschaft
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W. Kohlhammer GmbH
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
7
Journal of business research : JBR
6
Journal of marketing research : JMR
4
Psychology & marketing
4
The journal of product & brand management
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Springer eBook Collection
3
Analyzing the strategic role of neuromarketing and consumer neuroscience
2
Biometrics and neuroscience research in business and management : advances and applications
2
Faculty & research / Insead : working paper series
2
Innovatives Markenmanagement
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of retailing and consumer services
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
2
Organizational research methods : ORM
2
Springer Gabler Research
2
SpringerLink / Bücher
2
The journal of brand management : an international journal
2
Academic journal of economic studies
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Advances in business strategy and competitive advantage (ABSCA) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Cross-cultural and critical perspectives on brands
1
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
Darwin meets Business : evolutionäre und bionische Lösungen für die Wirtschaft
1
Decision
1
Der Markt : international journal of marketing
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Economics, management and financial markets
1
Enhancing knowledge development in marketing ; Vol. 21
1
Erfurter Hefte zum angewandten Marketing
1
European journal of marketing
1
European research on management and business economics
1
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ECONIS (ZBW)
174
USB Cologne (EcoSocSci)
1
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1
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
2
From the first studies of the unconscious mind to consumer neuroscience : a systematic literature review
Masrhouni, Ikrame
;
Bahoussa, Abdelaziz
-
2023
Persistent link: https://www.econbiz.de/10014322170
Saved in:
3
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
4
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
5
Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
6
The application of mobile functional near-infrared spectroscopy for marketing research : a guideline
Krampe, Caspar
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 236-260
Persistent link: https://www.econbiz.de/10013502437
Saved in:
7
The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide
;
Viswanathan, Vaidyanathan S.
;
Timpone, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1979-1991
Persistent link: https://www.econbiz.de/10013465135
Saved in:
8
Using neuroscience to understand consumers
Moutinho, Luiz
;
Menezes, Karla
;
Menezes, Silvio
- In:
Biometrics and neuroscience research in business and …
,
(pp. 245-277)
.
2024
Persistent link: https://www.econbiz.de/10014560402
Saved in:
9
Combined use of neuroscience and virtual reality for business applications
Bigné Alcañiz, J. Enrique
- In:
Biometrics and neuroscience research in business and …
,
(pp. 295-315)
.
2024
Persistent link: https://www.econbiz.de/10014560409
Saved in:
10
Commentaries on "Reconsidering the path for neural and physiological methods in consumer psychology"
Hutchinson, J. W.
;
Reimann, Martin
;
Knutson, Brian
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 214-221
Persistent link: https://www.econbiz.de/10014470799
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